Introduction.As One Of The Largest Online Shopping Websites

Introduction As one of the largest online shopping websites in the world, Amazon.com has skyrocketed making millions. The site is widely known for its wide selection of books, although the site has expanded to sell electronics, music, furniture, and apparel (2010). Similar to their competitors, users can purchase and sell items using Amazon s online marketplace system. Amazon.com also offers digital music, an appstore for android, Amazon Cloud Drive, Kindle E-Readers, Fire tablets, Fire TV and Fire Phone. With their diverse selection options, it’s easy for customers to search for a product and place orders. Another benefit allows Amazon.com to send out personalized recommendations based on your past purchases. Amazon.com has†¦show more content†¦The ease of moving about from one store to another is not a hassle as it is just a few mouse clicks away instead of potentially miles away. SWOT Analysis Strengths Weaknesses †¢ Largest online retailer †¢ Diverse product line †¢ Multiple services offered to consumers †¢ Efficient distribution chain and logistics †¢ Product Failures †¢ High Debt †¢ Low margin business †¢ Taxes Opportunities Threats †¢ Growing e-commerce expansion †¢ Physical Store †¢ Integration Products †¢ Low entry barriers †¢ Intense competition for e-commerce †¢ Government Regulations Strengths As Amazon.com was built on its early successes with books, Amazon.com now has product categories that include electronics, toys, games, home and kitchen, white goods, brown goods and much more. Amazon.com has evolved as a global e-commerce leader. Customers: Amazon’s dynamic CRM has created customer centric processes in order to carefully record data on customer’s buying behavior. This enables them to offer individual items, related items or bundle them as an offer, based on preferences through purchases or items visited. Efficient Distribution: In order to differentiate itself, Amazon.com has created several associations with other companies to offer superior customer service. The most important are with logistics. Based on economies of scale, Amazon.com is able to lower the inventory replenishment time. Amazon.com has created a deep