Daisy Miller Essays - Daisy Miller, Winterbourne,

Daisy Miller Upon Winterbourne's arrival to Vevey, Switzerland, he had been laying on a recreation center seat, speaking with an inquisitive young man when a ?delightful youngster,? Daisy Miller, drew closer. After a short drivel, the two masterminded a day's outing to the Castle of Chillon and throughout the following hardly any months anticipated gathering again in Italy. All through the story, Winterbourne attempts to descry Miss Miller's character and simultaneously question her notoriety for being a coquettish American young lady in the late nineteenth century. Henry James' acclaimed novelette, Daisy Miller, is an ageless story delineating what results from the insubordination of social traditions, disregarding guidance relating to one's notoriety, lastly standing up to the real world. From her first t?te-?- t?te with Winterbourne and until her last, Miss Miller resists every social custom relevant in European culture. During Winterbourne's first prologue to Miss Miller, amazingly, she acknowledges his very striking choice to make a trip to the Castle without knowing whether he was a good man. Later that equivalent night they met again in the nursery. She approached Winterbourne to take her out for a pontoon ride, however in the wake of picking up authorization from her mom, she concluded she would prefer not go if nobody would set up a complain about her accomplishing something so silly. Winterbourne was disregarded to consider her impulses and odd type of coquetry. After their splitting, both consented to meet again in Geneva, Italy. When Winterbourne first showed up in Geneva, he got updates on Miss Miller's most recent adventures from his entirely respectable auntie. During her stay in Geneva, her honorable man culture was made out of ?about six of the standard Roman fortune trackers.? As an American young lady, she remained consistent with her own qualities in spite of the fact that she was in a remote land. Daisy Miller was ignorant of the social structure that relies upon sexual orientation and class mistreatment and she built up a notoriety for herself that would prevent her associations with upper society. By saving her American personality, the discussion of Miss Miller's coquettishness and unladylike conduct spread all through Geneva and soon her notoriety had become greater than even she could deal with. One night while Miss Miller was with the organization of Winterbourne and Mrs. Walker, a dear companion, she educated her allies that she would leave currently to meet Giovanni, an Italian fortune tracker and ?close companion,? for a walk. Winterbourne, realizing his protest would do nothing but bad, offered to in any event walk her to her companion so she would not be distant from everyone else so late around evening time. After perceiving that Giovanni was of awful character, he scrutinized her friend and promptly expressed that he would stay with her for the night. She countered truly, ?I have never permitted a courteous fellow to direct to me or meddle with anything I do.? Winterbourne again cautioned her of Giovanni and said that he was not the correct sort of man for her. She paid no regard to his recommendation and immediately joined Giovanni. Now, Mrs. Walker could take no more. She met the gathering in her carriage and asked Miss Miller to return home with her for purpose of her notoriety. In the wake of saying that she was mature enough to be out around evening time, Mrs. Walker gruffly expressed that Miss Miller was additionally mature enough to be discussed. Frightened, Miss Miller reacted by saying that, ?if this is inappropriate, than I am all ill-advised and you should surrender me.? With that, Mrs. Walker and Winterbourne left their oblivious companion to her buddy Giovanni. Now, Miss Miller's negligence toward her notoriety and her own prosperity cost her the regard of her own companions. The spurn Miss Miller got from her companions was a severe shock that made her go up against the truth of her circumstance. She before long went to her last gathering at Mrs. Walker's home and was left without anyone else. Just because, Winterbourne saw that she was humiliated and embarrassed. Another example happened one pre-fall night when Winterbourne meandered into a Roman Coliseum and incredibly discovered Miss Miller and Giovanni. He begged Miss Miller, not out of benevolence, however simply for her wellbeing, to get back inspired by a paranoid fear of getting

History of Modern Psychology: Anna Freud

History of Modern Psychology: Anna Freud Male visionaries commanded in the philosophical commitments to the brain research as a proper control; in any case, numerous noticeable ladies spearheaded significant jobs in brain research history somewhere in the range of 1850 and 1950 (Goodwin, 2005). Freud Sigmund was not just among the Freudian to construct believability in brain research field, this is on the grounds that Anna Freud-her most youthful little girl took profession in brain science and made significant commitments throughout the entire existence of brain research. The paper will talk about the foundation of Anna, her hypothetical point of view, and the commitments she made to the field of brain science. Anna’s Background Martha and Sigmund had six kids, the most youthful was Anna conceived in December 1895. Anna was an underhanded young lady who had extraordinary adoration crafted by her dad (Young-Bruehl, 1988). Notwithstanding, she developed separate from her kin and her mom. Sigmund Freud responded Anna’s love and at once, he composed of her expressing, â€Å"Anna has turned supreme delightful through naughtiness†¦Ã¢â‚¬  (Boeree, 1998, pg 64) Frequently, Anna talked about her opposition emotions against her sister Sophie-the wonderful offspring of Freud and Anna the cerebrums of Freud family. There was a stressed bond among Anna and her mom Martha and different kin in light of the fact that their babysitter, Jose Cihlarz, dealt with them. Anna completed her training at Cottage Lyceum in Vienna in 1912 and didn't know about her future way of profession. Anna made a trip to Britain in 1914 to develop her English abilities however retuned to Vienna after a revelation of war. She got the certifications of instructing and began educating at her previous school. She indicated extraordinary enthusiasm for the field of kid brain science in the wake of taking quite a bit of her time educating and watching her understudies. Anna chose to forsake being just an educator to support the kids and seek after a profession in the strides of her dad of therapy. Sigmund built up the enthusiasm of Anna in brain science documented at a youthful age of 14 years when he permitted Anna to peruse his works and compositions about therapy. Moreover, Sigmund started to break down the fantasies on Anna evening in 1918, and Anna went with her dad to the 1920 International Psychoanalytic Congress. Anna met a large number of Sigmund’s companions and partners, including Lou Andreas-Salome, the psychoanalyst. Later on Lou turned into a sure of Anna. Vienna Psychoanalytic Society acknowledged Anna as a part after she introduced her Daydreams and Beating Fantasies (Young-Bruehl, 1988). Anna continued going to gatherings of psychoanalytic, followed the distributions and crafted by her dad, examined patients, and deciphered papers. Anna had built up her job as a significant supporter of the youngster brain research field when she started her training in analysis with small kids. Anna showed classes at Vienna Psychoanalytic Institute and she distributed her first work, Technique of Child Analysis. Her dad Sigmund turned out to be extremely sick after he was determined to have malignancy and experienced a few careful tasks. Sigmund required ordinary nursing to recover. Anna never needed to leave the side of her dad and gave him full-time care of nursing. By and by, Anna figured out how to proceed with her with the kids. Sadly, Sigmund died because of his sickness in 1913, nearly a similar time WWII started (Coles, 1992). Anna followed the strides of her dad with analysis, however put her accentuation and spotlight on improving the methods of learning youngsters rather than grown-ups. She turned out to be completely submerged in planning productive and successful instruments to psychoanalyze youngsters. Current youngster brain science and self image brain science despite everything utilize the strategies created by Anna (Young-Bruehl, 1988). Hypothetical Perspective and Contributions of Anna Anna was the replacement of her dad with her work and examination in youngster brain science and sense of self brain research (Coles, 1992). She stayed fair to her father’s center thoughts and topics of psychodynamic hypothesis despite the fact that a portion of the adherents of her dad deserted his convictions. Be that as it may, she basically centered around mind elements rather than mind structures. Anna composed and distributed The Mechanisms of Defense and The Ego that gave a depiction how resistances work and clearly demonstrated the sense of self is the perception seat from where individuals watch and works for the idea and the oblivious and superego, and study merits in its command. Inner self brain research for the most part speaks to the adherents of Anna and Sigmund Freud lessons (Coles, 1992). Present day personality brain science is faithful to Freud’s work with an establishment of analysis, despite the fact that it is increasingly conventional and down to earth of the conscience in the utilization of therapy. Anna Freud tutored Erikson Erik, who is well known for his extension works in self image brain research field and therapy (Goodwin, 2005). The mentorship of Anna impact Erik expert and scholastic vocation in brain science. Anna and Erik when he was mentoring youngsters in Heitzing School oversaw by Dorothy Burlingham, a long-term companion of Anna. Anna saw the able way of Erikson with the youngsters and gave her enthusiasm for controlling Erik to concentrate additionally in regards to kid brain research. As indicated by Young-Bruehl, (1988) the fundamental enthusiasm of Anna was youngster brain science. Anna committed most her vitality and time investigating and considering kids enduring injuries, significantly from the impacts of the war. The majority of the kids were inclined to enduring injuries, while others were visually impaired or debilitated. Anna typically expressed that she was glad she didn't have her own kids, regardless of the years on her life she committed to help kids she scarcely knew. Sigmund had concentrated altogether on grown-ups that figured out the memories of youth rather than recent developments. The craving of Anna was to work with kids experiencing current injuries to forestall any mental difficulties in adulthood (Boeree, 1998). Anna learned kids and their own encompassing and turned into a trustworthy advisor in managing the transference challenges. Reports indicated that Anna was a mindful grown-up and was not a substitute watchman, companion, or parent during the meetings of treatment. The strategy of Anna empowered a trusting and stable connection between the youngster, the guardians, and the specialist (Coles, 1992). The greatest test in the dropping of Anna was correspondence among the specialist and the youngsters. It is simple for grown-ups to pass on their considerations, convictions, thoughts and feelings verbally while small kids are bumbling to act so with agreement. She couldn't utilize her father’s fix of conversing with the youngsters, because of their ineptitude to verbalize their thoughts and considerations. Kids appear to communicate their sentiments and feelings more uniquely in contrast to the grown-ups do. This affected Anna to create procedures especially made to support the kids. Anna Freud had the obligation of setting up a war nursery at Hampstead Child Therapy Clinic. She and Dorothy Burlingham run the facility and propelled the kids at the nursery to make connections to oversee war injury. Working connected at the hip with the kids affected her to distribute numerous investigations and exploration concerning youngsters in worry during wartime, for example, Infants without Families, War and Children, and Young Children in Wartime (Boeree, 1998). She had the option to improve her perception of parental inadequacy in little youngsters during awful period when vagrants from death camps were placed in Bulldogs Bank home (Boeree, 1998). Anna detailed, investigated and watched her results in a trial in a gathering childhood that gave report of the children’s normal abilities to make close relations with peers as a substitute of guardians. In 1945, Hampstead nursery shut because of the finish of the war. Not long after this conclusion, Hampstead Child Ther apy Clinic and Course opened under Anna’s the board. The center offered scientific treatment, directing, and a preparation in kid treatment and investigation (Coles, 1992). The center became biggest and far reaching office committed the universes to the treatment and investigation of youngsters. Anna functioned as the chief, advisor and preparing expert of the center from 1952 until her going in 1982. New York Times gave a statement by Anna about her noteworthy work with the kids: I started as an educator of a grade school. I changed from educating to youngster examination field. Hereafter, I moved consistently to and fro, from the hypothetical examination of these difficulties to their application essentially. An individual can have exceptional karma to do this, and that numerous individuals wear not have this karma (Goodwin, 2005). End Freud Anna was brought into the world 1895 and passed 1982 (Young-Bruehl, 1988). In those years, Anna made significant commitments in the brain science field. Her expert and scholarly vocation gives her a wide margin in understanding the idea of people, mental procedures, feelings and practices in present brain research (Coles, 1992). She suffered being called Sigmund little girl to turn into an unmistakable female clinician in a field and period where the men overwhelmed distributions and exploration. Anna is a genuine replacement of her dad and affected the brain research field as a proper control with imaginative helpful and perception strategies. Crafted by Anna are recorded and commendable conversation, regardless of some cutting edge clinician concurring or contradicting any of the Freudian points of view. References Boeree, G. C. (1998). Anna Freud. Character Theories. Recovered from http://webspace.ship.edu/cgboer/annafreud.html Coles, Robert (1992). Anna Freud: The fantasy of analysis. Perusing, MA: Addison-Wesley. Goodwin, C. J. (2005). A background marked by present day brain science (second Ed.). Hoboken, NJ: Wiley Youthful Bruehl, E. (1988).Anna Freud: A life story. New York: Summit Books

Antebellum Rights for Blacks essays

Before the war Rights for Blacks articles The before the war time frame is commonly viewed as the time between 1820 what's more, the start of the war in 1865. Bondage was a fundamental part of the way of life in the United States around then. Abolitionists had large amounts of the North while the exchange' kept on thriving in the south. Three archives from that time present the social just as lawful point of view The first is an article by a noticeable specialist, Dr. Samuel Cartwright, entitled, Diseases and Peculiarities of the Negro Race. It was his motivation to approve the responsibility for as a methods for giving asylum and industry to a race debilitated to such an extent, that they couldn't thrive all alone. The subsequent record is the assessment of Justice Taney in the Dred Scott versus Sanford instance of 1857. Here, it is legitimately decided blacks of the pre-Civil War period don't have the privileges of an American resident. The third report is a discourse introduced to the United States Senate on March 4, 1858 by James Henry Hammond wherein he contends that the dark race are slaves through normal law. These records were written in the conviction that subjugation was a genuine social organization in view of the mediocrity of the dark race. The Southern manor framework was socially and financially reliant on slave work to proceed. The property slave was possessed and had totally no rights, including the privilege to life, that was not constrained by the proprietor. The ranch proprietors didn't consider slave work to be 'free' see that the consideration and upkeep of the slaves was their obligation. In the 1840's a doctor, Samuel Cartwright, made a mental analysis called drapetomania that was explicit to slaves - most quite found among liberated slaves. The confusion was described by a fractional apathy of the skin, thus incredible a hebetude of the scholarly resources, as to resemble an individual half as... <!

Business plan- Reflective report Essay Example | Topics and Well Written Essays - 3000 words

Field-tested strategy Reflective report - Essay Example In any case, this paper centers around the boundaries I looked in building authoritative techniques to make this business arrangement an effective one. There were numerous exercises realized when we executed our promoting plan, we increased gigantic experience and I had the option to assess myself as the structure chief of the organization. Despite the fact that, we had a get objective for completing hierarchical objectives however now and again there can be fluffiness in concentrating on a particular heading. In such manner, there’s consistently a need to distinguish methodologies that could give proper arrangements in clashing circumstances. As I would see it, common comprehension among the directors is an absolute necessity to make a business arrangement an effective one. Once, we distinguished the motivation behind our business we were prepared for its usage. Be that as it may, arranging occasions and recognizing systems is a troublesome part. I felt that so as to send objectives and destinations to various individuals from the workforce correspondence and coordination was basic. These informative procedures arrange the significance of circumstances where there are issues in distinguishing ideas and arrangements (Fã ¦rch and Kasper, 1984). It is additionally imperative to follow changes of the ideal execution plan and techniques. Much the same as the announcement of Benjamin Franklin, who once expressed, â€Å"if you neglect to design, you are intending to flop however on the off chance that you neglect to follow you are unquestionably going to neglect to arrive at your ideal future state† (Cox et al., 2014). This implies, as an undertaking executive, I needed to ensure that all the booked errands are minded a normal premise so as to be fruit ful in arriving at the predetermination. With time, I understood that there were really three key angles that are should have been analyzed before building a system to execute our marketable strategy. Right off the bat, we needed to decide ourselves by having an away from of jobs and

Domestic partner benefits Essay Example | Topics and Well Written Essays - 1750 words

Residential accomplice benefits - Essay Example Further prerequisites were then added for the accomplices to keep sharing money related commitments and that theyâ areâ over eighteen (Badgett 2006).. A household organization signifies a much that might be or may not be perceived by law as analyzed toâ marriage. Agreeing to Wikipedia, open and private businesses in America give medical coverage and different advantages to life partners and same-sex accomplices of their workers. The worker getting benefits for their mate may here and there be compelled to pay charge for the advantages. The capabilities for benefits for household accomplices fluctuate starting with one manager then onto the next. Various businesses have various benchmarks for those that are reasonable for these advantages and those that are most certainly not. Household accomplice advantages can be sorted into two: same sex accomplices and other gender accomplices. It is dependent upon businesses to decide whichâ partnershipâ to incorporate. A few bosses onlyâ recognizeâ same-sex or distinctive sex couples, while others acknowledge the two classes. Managers should remunerate their representatives through more than compensations and wages. They ought to give advantages, for example, medical coverage. A developing number of managers are presently offering residential accomplice advantages to gay, lesbians, indiscriminate and transgender representatives and theâ partner’s kids. These advantages incorporate medical advantages (dental,â sightâ and clinical); retirement benefits (annuity plans); loss leave; travel help; reception help; instruction andâ tuitionâ assistance and handicap and disaster protection. Employersâ are knownâ to make their own meanings of household accomplices. This is toâ enableâ them to realize who is qualified for advantages and who is not. Same sexâ unions were generally kept separate from this thought. Managers have since started offering benefits toâ same sexâ partners. Bosses have generally of fered benefits, for example, medical coverage, to the life partners and legitimate dependants of their representatives. In 1982, the firstâ employerâ to break positions andâ offerâ domestic accomplice advantages to itsâ lesbianâ andâ gayâ employees was a New York City weeklyâ publicationâ called the Village Voice. Today, the Human Rights Campaign (a not-for-profit association dedicated to working for lesbian, gay, cross-sexual, and transgender equivalent rights) guarantees that representatives whoâ offerâ these benefits remain at more than 2,500. With an end goal to advance uniformity in the working environment, an ever increasing number of businesses are picking toâ offerâ benefits to local accomplices. Be that as it may, these endeavors toâ bringâ moreâ equalityâ to the work environment are not withoutâ consequence. Before receiving strategies thatâ affordâ domestic accomplices similar advantages thatâ are affordedâ spouses, managers should cautiously consid er the advantages and dangers to such anâ approach (Badgett 2006).. Cost of household accomplice benefits According to Michael E. Hamrick (2009), absence of data has made it troublesome toâ estimateâ the overallâ costâ of local accomplice benefits. A few bosses accept that the expense for giving advantages to local accomplices is a lot higher than giving advantages to wedded couples. Anâ excellentâ example originates from a little groupâ planâ in California. It paid 17.1% more around the same time for

Powerful Pairing EasyBib Add-on + Google Docs MLA Templates

Powerful Pairing EasyBib Add-on + Google Docs MLA Templates (14) Good news Google Docs users: Docs now offers a template for papers in MLA format that pairs with the EasyBib Add-on! This winning combination means students everywhere can confidently write papers by following the template structure and easily cite sources as they research. Never heard of the EasyBib Add-on? It has over 2.7 million users and makes citing more intuitive. When opened, this add-on appears on the right side of a Google Doc, allowing a user to simultaneously write as they cite, or vice versa. Users can quickly cite a book, journal article, or website in just a few clicks by conducting a simple search in the add-on and selecting their source. It will default to MLA, but APA, Chicago, and over 7,000+ citation styles are available. Find and use the template in 3 easy steps: Go to docs.google.com and click Template Gallery. Scroll down to the Education section and select the MLA template. The template and the EasyBib Add-on will both automatically open. Start writing your paper or begin citingâ€"it’s your choice!

Discussion The Financial Decision - 275 Words

Discussion: The Financial Decision (Other (Not Listed) Sample) Content: Discussion: The Financial DecisionName:Institution:Date:Discussion: The Financial DecisionFinancial decisions form an important part of effective organizational management. All organizations ought to have a comprehensive financial system, which should be characterized by accuracy and transparency. The process of decision-making on financial matters of an organization is crucial. It is through financial decisions that organizations are able to acquire resources, and manage them appropriately in order to effectively, run their operations while simultaneously making profits (West, Dellana Qian, 2005).However, the process of making effective financial decisions faces a number of challenges. Among the main difficulties faced when making financial decisions are balancing between the income and expenditure of an organization to attain its long-term financial objectives. Another challenge of making financial decisions is identifying an appropriate line of investment in which to put organizationà ¢Ã¢â€š ¬s resources, which guarantees significant returns (Zopounidis Doumpos, 2002).Organizations or companies have different financial packages with which it obtains resources. Among the main sources of finances for organizations are short-term and long-term loans, foreign currency loans, shareholderà ¢Ã¢â€š ¬s money, and values of the companyà ¢Ã¢â€š ¬s shares. It is recommendable that companies use stakeholderà ¢Ã¢â€š ¬s money and resources obtained from the sale of its shares to fund its operations rather than loans. The use of loans to fund organizations subjects them to debts, which they often pay with high interests. However, the use of resources from share sales and stakeholderà ¢Ã¢â€š ¬s money...

Describe and Evaluate Milgrams Agency Theory - 731 Words

Describe and evaluate Milgram’s agency theory [12] Milgram’s agency theory basically states that you the state of mind you are in determines if you’re obedient or not. He argued that normally we operate in the autonomous state, where you assert control over yourself and what we do. An example of this is when faced with danger, most people will turn away to try and avoid conflict. Even if you decide not to walk away, this is still the autonomous state because you’re deciding what to do. There is also the agentic state which says you are subconsciously acting as an agent to some authority figure and that you do what they tell you because you feel as if you are an agent of that person. An example of this would be during the trial of Nazi’s†¦show more content†¦In his theory of obedience Milgram found that 65% of participants went to 450 volts and 100% went to 300 volts. From this he concluded that American men would obey an authority figure even if they harmed a stranger. As the participants obeyed t he authority figure it shows that they were acting as agents to help the researcher with his study, this illustrates the agentic state. On the other hand there are disadvantagesShow MoreRelatedDescribe And Evaluate Psychological Research Into Obedience1246 Words   |  5 PagesDescribe evaluate psychological research into obedience Obedience is a compliance with an order, request, or law or submission to another’s authority (Oxforddictionaries, n.d). Stanley Milgram was an American social psychologist, known for his experiment on obedience. This was taken place in the 1960’s while he was completing his professorship at Yale University (wikipedia.org, 2015). Milgram’s (1963) study of obedience was a laboratory study to investigate how far people will go in obeyingRead MoreOne of the Main Divisions Between Mainstream and Critical Social Psychology Is That of the Methods Adopted. Discuss with Reference to the Cognitive Social and at Least One Other Social Psychological Perspective.1698 Words   |  7 Pagesdifferent methods are used in social psychological research. This assignment explores the main principles of different methods in social psychology. It will look at the underlying theories or perspectives that organise contemporary social and discursive psychological research and knowledge and critically evaluate different theoretical perspectives and methods. Cognitive social psychology studies the information processing individual in a social context to analyse individual cognitions in controlledRead Morecrime and deviance4817 Words   |  20 Pagesï » ¿ SCLY4 Crime and Deviance with Theories Methods Past Papers Use the following past papers to practise your exam writing techniques and aid your revision. Make sure you look at the mark scheme for each question to assess your answer. Also check the ‘model answers’ from students to see where good AO1 and AO2 marks were scored. Crime and Deviance Different theories of crime, deviance, social order and social control. The social distribution of crime and deviance by ageRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages91 4 Emotions and Moods 97 What Are Emotions and Moods? 98 The Basic Emotions 100 †¢ The Basic Moods: Positive and Negative Affect 100 †¢ The Function of Emotions 102 †¢ Sources of Emotions and Moods 103 Emotional Labor 108 Affective Events Theory 110 Emotional Intelligence 112 The Case for EI 113 †¢ The Case Against EI 114 †¢ Emotion Regulation 115 OB Applications of Emotions and Moods 115 Selection 116 †¢ Decision Making 116 †¢ Creativity 116 †¢ Motivation 117 †¢ Leadership 117 †¢ Negotiation 117Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesâ€Å"do. † In an influential article, Henry Mintzberg (1975) argued that management education had almost nothing to say about what managers actually do from day to day. He further faulted management textbooks for introducing students to the leading theories about management while ignoring what is known about effective management practice. Sympathetic to Mintzberg’s critique, we set out to identify the defining competencies of effective managers. Although no two management positions are exactly the same

Introduction.As One Of The Largest Online Shopping Websites

Introduction As one of the largest online shopping websites in the world, Amazon.com has skyrocketed making millions. The site is widely known for its wide selection of books, although the site has expanded to sell electronics, music, furniture, and apparel (2010). Similar to their competitors, users can purchase and sell items using Amazon s online marketplace system. Amazon.com also offers digital music, an appstore for android, Amazon Cloud Drive, Kindle E-Readers, Fire tablets, Fire TV and Fire Phone. With their diverse selection options, it’s easy for customers to search for a product and place orders. Another benefit allows Amazon.com to send out personalized recommendations based on your past purchases. Amazon.com has†¦show more content†¦The ease of moving about from one store to another is not a hassle as it is just a few mouse clicks away instead of potentially miles away. SWOT Analysis Strengths Weaknesses †¢ Largest online retailer †¢ Diverse product line †¢ Multiple services offered to consumers †¢ Efficient distribution chain and logistics †¢ Product Failures †¢ High Debt †¢ Low margin business †¢ Taxes Opportunities Threats †¢ Growing e-commerce expansion †¢ Physical Store †¢ Integration Products †¢ Low entry barriers †¢ Intense competition for e-commerce †¢ Government Regulations Strengths As Amazon.com was built on its early successes with books, Amazon.com now has product categories that include electronics, toys, games, home and kitchen, white goods, brown goods and much more. Amazon.com has evolved as a global e-commerce leader. Customers: Amazon’s dynamic CRM has created customer centric processes in order to carefully record data on customer’s buying behavior. This enables them to offer individual items, related items or bundle them as an offer, based on preferences through purchases or items visited. Efficient Distribution: In order to differentiate itself, Amazon.com has created several associations with other companies to offer superior customer service. The most important are with logistics. Based on economies of scale, Amazon.com is able to lower the inventory replenishment time. Amazon.com has created a deep

William Shakespeare s Measure For Measure - 1343 Words

Name Tutor Course Date Power and Greed In any given society power and greed are often noted as societal factors that tend to exist together such that one of them influences the other. In William Shakespeare s play, Measure for Measure the two concepts have been clearly depicted through Lord Angelo and the Duke s action of using their power to win the love of Claudio s sister, Isabella. Based on the theme of this play, one can argue that leaders sometimes use their power to influence the lives of others or control a particular agenda. It is represented through Lord Angelo who uses his manipulative nature for personal gratification with Isabella, revealing the positive and negative characteristics of his character and exposing the truth of human nature. The paper discusses the concept of authority and greed to understand how people in authority use their power to fulfill their personal desires by taking advantage of their position or authority. Leaders in power use their authority and power for personal gain and attaining of fame. In many given societies it can be argued that those in power uses their power and authority to manipulate the law and attain popularity from a particular group. It is clearly demonstrated and argued that they don t apply the law equally and with justice instead given race or people are favored by that law and others punished using similar law. When those in power makes mistakes, it has always been hard for them to be prosecuted by law. InShow MoreRelatedWilliam Shakespeare s Measure For Measure Essay1589 Words   |  7 PagesTask 1: Critical Commentary Morality in Shakespeare’s Measure for Measure In this extract taken from Shakespeare’s Measure for Measure (Shakespeare, W. and Bawcutt, N. 2008), and significantly throughout the play, the concept of morality is explored. The following essay will argue whether the actions of the characters and their spiritual and ethical beliefs, should be considered morally acceptable. The extract examines the characters of Claudio, who is imprisoned and sentenced to death for impregnatingRead MoreWilliam Shakespeare s Measure For Measure2219 Words   |  9 Pagesjustice In Shakespeare s Measure For Measure is mete out both politically and socially in the Viennese society. The idea of justice intrigued Shakespeare so much that he decided to name the play after it. The title Measure for Measure actually comes from a biblical passage that is the underlying theme of the play, â€Å"Judge not, that ye be not judged. For with that judgment ye judge, ye shall be judged: and with what measure you meet, it shall be measured unto you again (Matthew 7:1-2). Shakespeare is commentatingRead MoreWilliam Shakespeare s Measure For Measure Essay1323 Words   |  6 Pagesperson possesses. Constantly, the interpretation must be made whether these decisions stamp a title on these individuals, and this is where legitimacy or illegitimacy of the individual’s actions make an appearance. In the play Measure for Measure written by William Shakespeare, readers have the opportunity to witness this trial of holding authority. Angelo, one of the characters within the play, exemplifies the exercise of authority, and arguments can be created in relation to the sincerity of hisRead MoreWilliam Shakespeare s Influence On The Course Of World History1440 Words   |  6 PagesWaldo Emerson, a famous essayist inspired by Shakespeare’s works. William Shakespeare was a renowned author, poet, actor, and playwright. He has contributed to many components of life today such as; founding modern English language, contributing to literature, contributing to modern theater, and contributing many of his works to modern English. William Shakespeare has greatly impacted the course of world history. William Shakespeare was believed to be born on April 23,1564, in his hometown of Stratford-upon-AvonRead MoreWilliam Shakespeare s Romeo And Juliet977 Words   |  4 Pagesplanet. Many will respond with a likely sarcastic response, but tell you of the man known as William Shakespeare. He’s most popular for his drama play called Romeo and Juliet, but holds credentials in the literary department for much more than that. He’s written dozens of plays, many dramas such as MacBeth and Hamlet, with some noteworthy comedies for the time period like Much Ado about Nothing and A Midsummer s Night Dream. While some of his plays have straightforward storylines and the title is extremelyRead More Measure for Measure Essay: Angelo1029 Words   |  5 PagesAngelo in Measure for Measure   Ã‚  Ã‚  Ã‚  Ã‚   Within Measure for Measure, the character of Angelo can be seen as a case study of will over moral nature. Angelo, a deputy, is given the Dukes authority to act in his behalf while the Duke is away. The story unfolds as Angelo uses the agency hes been given in ways that many men in authoritative positions have done. It is interesting to follow his line of thought and to realize that this is a man who is not unlike many others. The main conflict between IsabellaRead MoreComparing And Contrasting Two Sonnets1141 Words   |  5 Pages Comparing and Contrasting Two Sonnets ‘Sonnet 116’ by William Shakespeare and ‘What Lips My Lips Have Kissed, And Where, And Why† by Edna St. Vincent Millay are both sonnets that discuss companionship and a glimpse of each poet’s experiences. In ‘Sonnet 116’, Shakespeare illustrates how capability is weakened by its metaphysical stereotype and ideals such as, love, while on the contrary, in ‘What Lips My Lips Have Kissed, And Where, And Why† Millay feeds on the chaos between the idealRead MoreWilliam Shakespeare s English Literature Essay1667 Words   |  7 PagesWilliam Shakespeare has been best known for his poems, plays and masterful piece of writings in the English language. He has been referred to as the England s national poet and the Bard of Avon. He produced over thirty eight plays, hundred fifty four sonnets, five poems, and more verses. Shakespeare s plays consist of mainly tragedies, comedies and histories which are regarded as one of the be st in those genres. The plays, the poems, and the sonnets have had a significance influence in EnglishRead More Measure for Measure Essay: The Virtuous Isabella1282 Words   |  6 PagesIsabella in Measure for Measure      Ã‚  Ã‚  Ã‚   Measure for Measure is not a celebration of family values, the play points towards both the political virtuosity, which sustains the comic, and the humbler self-knowledge that preserves the integrity of the virtuoso. Human virtue can only be chosen in freedom, but we need not deny ourselves the opportunity of ensuring that this choice is not stifled by the subtly related powers of abstract intellectualism and carnal necessity    Isabella in Measure forRead MoreEssay on Did William Shakespeare Write the Plays and Sonnets or Not?1488 Words   |  6 PagesIt disputes whether Shakespeare himself wrote the plays and sonnets or if it was someone else writing under a pseudonym. There are countless theories of who the writer might actually be but the main suspects are Shakespeare himself, Edward de Vere, Sir Francis Bacon, Christopher Marlowe, William Stanley, Roger Manners, Sir Walter Raleigh and Mary Sidney Herbert (Pressley). The first to be presumed the writer is Shakespeare himself. Many theorists believe it wasn’t Shakespeare due to the fact that

Socrates Paper - 1722 Words

PHI 150 3/11/14 Socrates Paper Socrates is believed to be one of the greatest philosophers of all time and he is credited as being the founder of western philosophy. This paper will explain some of his views to the most fundamental questions of today’s age. These questions will include topics about morality, the human condition, solution, and death. After Socrates’ views on these topics are explained, a critique will be done on his answers. I will start out by explaining exactly who Socrates is, and the time that he lived in. To start out, we will first examine Socrates’ view on morality. There are many questions that could be asked about the topic of morality. Questions like, what are the central moral principles, who is the†¦show more content†¦It interferes and holds back the soul’s search for the truth and causes all bad things in the world. It is not necessarily the physical body itself, as much as it is the desires that it brings with it. With the question of human condition being answered, Socrates now can answer another one of our fundamental questions. This question is Solution. Solution proposes a way to fix what has gone with the world and mankind. In Socrates’ eyes, the world’s greatest problem was the attachment to the human body. He proposes that this can be fixed by detaching oneself from the body. Socrates partially explains this by saying â€Å"It seems that so long as we are alive, we shall keep as close as possible to knowledge if we avoid as much as we can all contact and association with the body, except when absolutely necessary; and instead of allowing ourselves to become infected with its nature, purify ourselves from it until God himself gives us deliverance. In this way, by keeping ourselves uncontaminated by the follies of the body, we shall probably reach the company of others like ourselves and gain direct knowledge of all that is pure and uncontaminated – that is, presuma bly, of Truth.† (Phaedo 67a-b). Socrates also talks about the importance of purification of the mind as another solution, which ends up coming back to the separation of the soul from the body. This can be seen when SocratesShow MoreRelatedIn this paper I will discuss the Final Argument in Plato’s Phaedo. In this argument Socrates700 Words   |  3 PagesIn this paper I will discuss the Final Argument in Plato’s Phaedo. In this argument Socrates concludes, â€Å"Then, Cebes, beyond question, the soul is immortal and imperishable, and our souls will truly exist in another world (Plato, 1689).† This argument may be the most convincing of his arguments about the afterlife, but the way in which he comes to his conclusion that the soul is immortal and indestructible is flawed, and because of this, I find that Plato’s final argument is not sound and lackingRead MoreReaction Paper On Socrates1250 Words   |  5 PagesSocrates was born in circa 470 BC, in Athens Greece. The way we know about Socrates life through the writing of his fellow students, including Plato and Xenophon. In this paper, I will be discussing: the problem that most of his fellow citizens have against him and how can philosophy help us. The kind values that Socrates defends through his trail, and how the knowledge and virtue are required for a meaningful life. First, what from his perspective, is the problem that most of his fellow citizensRead MoreEssay about How Greek Philosophers Affect our Learning Today1403 Words   |  6 PagesAnalysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 E. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 F. Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 A. Plan of Investigation: The topic, Greek Philosophers, could be a very broad topic to write a research paper on. However, the plan of action, which will occur to create this report, will ensure that the end product will be different from the rest. The topic is not just about Greek Philosophers, but rather how it affects our learning today. There were manyRead MoreThe Philosophies Of The Philosopher Socrates1463 Words   |  6 PagesPHI150 21 March 2017 Socrates This paper will examine, in two parts, the worldviews of the philosopher Socrates. The first part will examine four of his worldviews using evidence from The Apology, The Crito, and The Phaedo, all written by Plato and depicting dialogues from Socrates. The first section of the paper will also use supplementary analysis from Socrates by George Rudebusch. The second section of this paper will be a critique of Socrate’s worldviews. Part 1: Socrates’ Worldview KnowledgeRead MoreSocrates View On Death And The Soul1533 Words   |  7 Pagesthe idea of death. Socrates on the other hand was never once frightened about the idea of death. Throughout the Apology, one is able to clearly analyze Socrates’ view on death and the soul. The Apology is the actual speech delivered by Socrates during his death trial. In the jury system, an apology is composed of three parts: a speech, a counter-assessment, and some last final words. Socrates argument is that death should be a joyous time, especially for philosophers. Socrates claimed when we dieRead MoreSocrates Argument Of The Just And Unjust. Plato s Republic Essay898 Words   |  4 PagesABSTRACT. This paper seeks to reject Socrates arguments against Thrasymachus account of the just and unjust in Plato s Republic, and, in doing so, show that Thrasymachus account is in fact a coherent and plausible account of justice. I begin by describing the context of Socrates and Thrasymachus argument and what it would take for Socrates to overcome the Thrasymachian account. I then describe the Thrasymachian account and argue for its coherence. I attack the Socratic meth od of deconstructingRead MoreEssay about Dont Be Afraid to Die in Socrates Phaedo741 Words   |  3 PagesThroughout the course of the Phaedo, Socrates argues that the soul is immortal. Because he believes that his soul will live on forever, Socrates claims that he is not afraid to die. Socrates was sentenced to death and due to the fact that he took the poison earlier than when was necessary, many believe that he committed suicide. Contrary to what may be presumed about Socrates’ death, I will argue that he is a martyr and did not commit suicide. Suicide is defined as taking one’s life for the sakeRead MoreMartin Luther King Jr. s Letter From Birmingham Jail1223 Words   |  5 PagesBirmingham Jail,† emphasizes the need for civil disobedience when faced with unjust laws. This idea contradicts Socrates’ claim made in Crito, that one must follow the law under all circumstances. In this paper, I will argue that Socrates is not a proponent of civil disobedience based on King’s definition of civil disobedience and Socrates’ charges. Moreover, I will argue that both Socrates and King disagree with one another based on the concept of civil disobedience—breaking the law and rejectingRead MoreSocratic Justice And The Trial And Death Of Socrates992 Words   |  4 Pagescountry. In this paper I will explain how Socratic Justice plays a big role in The Trial and Death of Socrates. I will also go into detail about the differences between Machiavelli’s views of government as opposed to S ocrates’s. Socrates and Machiavelli are two the greatest philosophers known today. Both had an effective way of showing and standing up for what they believe in. While both men were very intelligent, Socrates and Machiavelli differ with their views on justice. Socrates defines justiceRead MoreSocrates Cross Examination Of Euthyphro s Beliefs On What Constitutes As Pious1492 Words   |  6 PagesSocrates’ cross examination of Euthyphro’s beliefs on what constitutes as pious and impious explicates the the argument, â€Å"is the pious loved by the gods because it is pious, or is it pious because it is loved by the gods?†. In demonstrating how this aligns as a real dilemma for Euthyphro in that the gods are not the source of morality, and how it is a false dilemma for Socrates because he believes morality to be ambiguous, would be to further analyze the question in where morality stems from. In

Analysis of Workplace Behaviour Sociology Free Essays

Many issues in the line of employment relations are contentious and most likely to provoke strong opinions and debate. Through the years, the concept of workplace behaviour has become increasingly important as the Australian workplace is constantly changing and evolving. However the issues of equal employment initiatives, still remains a common problem in the work environment. We will write a custom essay sample on Analysis of Workplace Behaviour: Sociology or any similar topic only for you Order Now One of the most controversial issues occurring in today’s society is gender discrimination. Women are becoming very significant in the workplace, as more and more women are participating and part taking in to all types of work. Yet, regardless of these factors, women, especially working mothers, have no place in the workforce. In recent Australian papers, the topic of pregnancy discrimination has spiralled as Virgin Blue Airlines, an industry leader in supporting mothers, is involved in a discrimination case against two of their female employees (The Sydney Morning herald, 2011). The case involves the issue of discrimination and harassment, as both of the workers were being treated unfairly due to the fact they were pregnant. Gender discrimination can be related to Emile Durkheim’s idea that societies are built on ‘social facts’, he suggested that these ‘social facts’ are aspects of social life that shape our actions as individuals, and influence the way we think, feel and act (Clegg and Dunkerley, pp. 23). It is a human right, not a privilege, for a woman to work while she is pregnant. Our society is developed around a social structure that creates barriers for women that continues to disadvantage them in the workforce. In this situation, the needs of men are treated as the norm and women are ignored (Moyle, 2002). As such, men are seen as in a position of power, where women are limited by their choices yet we accept this framework as the logical truth. â€Å"More than half of the airline’s workforce was female †¦We are one of the only companies in Australia with 50 per cent female representation in our executive team† (The Herald Sun, 2011). Even though there is an increasing amount of women participating in the workforce, they are not treated with the same benefits and respect as males. In 2001, the Human Rights Commission (2002) received 85% of complaints under the Sex Discrimination Act, 30 % of that were on the base of pregnancy discrimination. Increasing women part taking in the workforce has been considered by many, as an opportunity of women’s liberation, as well as a sign of breaking down the barriers of inequality. However this mpression of liberation is limited. The assumption that women can have it all is slowing leaning to a yes but due to the current workplace and societal attitudes, women are limited to the opportunities offered unlike men. Women are restricted by the change in their workforce behaviour and the unsuccessful attempts to change the perspective of gender roles at home (Moyle, 2002). Equality cannot be reached while women are still limited, restricted and disadvantaged in the labour mark et just because they can bear children. In times of pregnancy, there are still various employers who believe that women are not efficient and do not work as productively, while pregnant. In a number of cases many pregnant women were either demoted or fired, and in some cases they were denied of training or further promotional opportunities (Moyle, 2002). For instance, â€Å"Both of the women positions were made redundant as they confirmed they were pregnant or returning from maternity leave, despite the fact that the model employer was advertising and recruiting for the same position† (The Sydney Morning herald, 2011). The perception of the functionalist theory connects to Durkheim’s ideas of ‘social facts’, it views society as a system of interrelated parts that works together in order to maintains stability and the survival of humanity (Krieken et al. 2006, pp. 3). The approach believes, gender differences contribute to preserving the social stability of society, that women and men should perform tasks that are expected for them (Giddens et al. 2009, p. 306). Because of this people are categorize into groups based on gender, race, education or class. The affects of taking on a particular status in society requires both positive and negative behaviours. Each group is accompanied by a number of norms which define how people are perceived and expected to act (Krieken et al. 2006, pp. 3). In organizational behaviour theory, perception is defined as the way in which people perceive, view, and understand others and the surroundings around them (Patil, S, 2008, pp. 3). Perception severely impacts on the attitudes employees have of others and themselves, as well as the decisions they make within an organization (Patil, S, 2008, pp. 3). An example of this is, according to The Sydney Morning herald (2011) an employee of Virgin Blue suggested that â€Å"All females should be on contracts so that when they get pregnant it is easy for the company to get rid of them. † This perception reinforces the message that women are not welcome in the workplace and they don’t belong, indicating that a woman only suitable place is at home. Women, who are able to have children, should view pregnancy as a privilege, being able to give birth, able to give life, rather than something they are penalised for and discriminated against. The greatest concern is the amount of women accepting this sort of discrimination. It has been reported that there is a trend over the past years of more women working and fewer women choosing to have a family or limiting the number of children they have, because of the conditions of the workforce (Human Rights and Equal Opportunity Commission, 1999 pp. 1). It appears that they allow this sort of inequality because they believe discrimination is a part of life, that pregnancy is a personal choice. This clearly indicates that the perception of society and social impact, highly affects the way women view the subject. We cannot ignore the fact that workplace discrimination and harassment in relation to pregnancy still remains a true concern for many women in our society. Regardless of status, industry, or level of education, or in the characteristics of age, race or religion, for many women they will always be placed at a disadvantage because of the social facts and perceptions of society (Human Rights and Equal Opportunity Commission, 1999, pp. 7). However, attitudes towards the ‘working women’ are gradually changing. The relationship between an employer and employee is one of mutual rights and obligation, as more and more employers are addressing and acknowledging the importance of the inequality issue, we step in to an economy of transition. How to cite Analysis of Workplace Behaviour: Sociology, Papers

Bachelor of Business Public Relation

Question: Discuss about theBachelor of Business for Public Relation. Answer: Introduction The integrated marketing communication plan combines necessary components of the marketing mix in order to promote the brands among the end users effectively. The integrated marketing communication plan combines different methods of marketing such as public relation, promotion and advertising through social networking sites and creating awareness of the product and services among the audiences. The communication methods help to coordinate the department as well as increase in the profitability of the organization. A successful implementation of the integrated marketing communication plan depends on understanding of the target customers basically their expectations and needs (Barker, 2013). It is the responsibility of the manager to allocate resources and fix time to implement effective integrated communication marketing plan. It is also significant to determine and analyze the activities of the competitors as well. The promotional activities will help to increase the sale and profita bility of the organization. It ensures that all messages and communications are linked together. It can develop competitive advantage, increase profits and sales while saving time, stress and money. It also helps to build healthy relationships with the customers. Main Context Background of the Company Mahogany is a retail company operates stores and distribution centers with the aim of providing superior quality, value, range and convenience. The company sells food and clothing to the customers. The clothing ranges cover mens, childrens and womens wear, footwear, beauty products and accessories. The company has adopted new strategies to develop its business in the retail industry. Linking strategies with technology has also helped to deliver quality product and greater innovation. Mahogany also offers groceries items and other food items (Carroll, 2013). The main of the company is to provide food that is nutritious and safe as well as organic food. The sales of an organization can be enhanced with the implementation of effective marketing plan. The marketing strategies have been implemented by organization in order to increase its sales and customer base. The marketing objective of the company is as follows: Increase in the sale of product through advertisement, promotion and other effective techniques Building brand awareness Growing share in market Developing and launching innovative and quality product and services Targeting new customers and providing quality services to the customers Improving relationship with the stakeholders Enhancing relationship with the customers Improving internal communications Increase in profitability of the company The marketing objectives increase the sale and promote products and services of the company. Therefore, it helps to achieve the overall objective of the company (Eberechukwu and Chukwuma, 2016). The management department plays a significant role in the implementation of appropriate marketing strategies. Target Audience Segment Analysis The analysis regarding the target customer also helps in depicting the marketing process of the companies. The market segment is selected for the enhancement of the potential customers that are related to the larger audience in the prospects of the business. The company also helps in the creation of the reviews that are considered for the enhancement of the strategies in order to create the appropriate enhancement of the segment criteria. The segmentation premises helps in determining the efficiency which helps in constructing the views that are depicted in order to create appropriate form of the advertisement (Finne and Grnroos, 2009). Thus spending money helps in the promotion of the companys products and thereby the identification of the customers helps in the creation of focus on the best media and thereby it also helps in creating best messages to get the interest of their own. Companys uses many strategies or the various approaches that helps in creating the approaches for the enhancement of the fact in order to determine the attributes of the prototypical customers. It thereby also helps in indicating the selection of various prototypes which helps in creating focus on the customer profile or the geographical location of the company for the creation of communication system with the customers. Before starting a business, the research of the market must be made in order to get aware of the current market competitors regarding the business conducted by the new business (Gurău, 2008). Henceforth it helps in creating an challenging attitude for the people who helps in conducting the segments and the benefits of the customer types and thereby the target audience analysis seems to be effectively made according to the approaches created for the business and thereby the establishment of the business appeals are created for the enhancement of the structure of the business regarding the enhancement of the services towards the targeted customers or the audi ences. Communication Objectives Marketing Communication Objectives are very common and popular term and it is a long term goals process, and where the marketing campaigns are designed to dive up the value of any brand for over time. In comparison to sales promotions, that is short- term stimulus process to buy, communication goals are going to be succeed when you reinforcement of your brand then the customers has satisfied and then the customers need or want that brand. Increase Awareness Increasing the brand awareness is not only one of the most common marketing communication objectives; it is also very typical for any new company. When you entered the market then at first you introduce your company, knowing your branded products or service to the people after that you exit from that place (Jung, 2013). This might incorporated broadcast commercials or print ads that represent the whole outline of your company. The whole objectives are become very well known and also very remarkable. The company has been established to often use a closely related to the goal of building or maintaining increase the mind awareness. Change Attitudes Another common communication objective is to change the company or brand name of any products. Sometimes misinterpretation of the companies product or service is very much increase in the market. Advertising is the process and that is a way to address them directly and describe your product properly. In other hand negative publicity is growing up any companies because those companies are involved in a business scandal or unsetting activities. BP has been invested the millions of dollars for advertising the companys product as well as explain the companys cleanup efforts to the public following. Influence Purchase Intent For communication objective the main key is to motivate the customers for buy the product. This motivation process is normally done through the advertising of the product, which is involves the strength of your superior benefits to the user and it is usually related to competitors. Sports drinks are commercially showing the athletes competing (Mihart, 2012). Stimulate Trial Purchase Two communication objectives are to stimulate trial use and drive repeat purchases which is closely related and separated. For selling the goods free trial or product samples are common techniques. To the persuasion of the customer free trial or product samples are the best techniques to expand the business. For the first time free trials or product samples are common techniques to the persuasion of the customers to try the product. To take away the risk for fulfils the goal and to experience the brand get the customer. Once on the first purchase you get them (Young, 2010). Drive Brand Switching For getting the customers the specific goal is followed who buy the competing products to switch the brand. The pittance of tide detergent is normal than the other leading brands. In competitive market the comparative ads intended to influence the brand switching, tide detergent is pitted against the other leading brand (Narasimhan, 2006). The benefit of this goal is the customers buy the product which means the strategy of the business is established. You must be gain the persuasion of the customers that the product and service is superior. Alternative The alternative method helps in considering the effectiveness of the communication skills that are requisite for the enhancement of the organization. It thereby helps in creating the enhancement of the support which helps in the enhancement of the support activities and thereby the considerations are made. The campaigning helps in the creation of the support activities and thereby the consideration of the approach helps in the enhancement of the approaches in order to create the creative strategy is also enhanced (Perrey, Spillecke and Armstrong, 2011). This thereby helps in gaining the objectives that seems to be requisite for the marketing mix approaches and thereby the appropriate strategy is seemed to be gained with the help of campaigning. The consideration is used for understanding the characteristics that seems to be requisite for the purpose of attracting the consumers. The business strategies help in covering the ideas that are represented in the form of the campaigning for the purpose of attracting the customers. Media Plan Media is playing significant role is modern organization as it has great contribution in the marketing and communication to the business entities. The organizations are mostly dependent on the media for the marketing activities of the organization. The contemporary media is segregated into three different parts, which are print media, electronic media and social media. The print and electronic media are traditional media and used by the organization from the long time(Potter, 2005). Social media is modern phenomena in this matter, with the development of internet technologies the use of internet is increasing and simultaneously growing the use of social media, which are the facilities of the internet and the social media has significant impact on the consumers as it has direct impact on the consumers and it is more personal thus, the consumers are mostly influence by the social media. Therefore, the contemporary organizations provides great efforts to develop effective social media p lan and strategies so that the organization can reach to the people more effectively besides this, as the social media is effective media at the same time it is cost effective also(Scott, 2007). Therefore, the business organizations have to invest minimal amount and get effective responses from the social media publicity of the products and services of the organization. Thus, the company should use the social media more efficiently for better outcome along with the traditional print and electronic media. Measuring IMC Plan Effectiveness The measurement of the IMC plans effectiveness is judged by the effective creation of the tools that are used by the Integrated Marketing Communication. The plan of the communication helps in the creation of the plan for the enhancement of the information and thereby the measurement helps in the creation of the impact. The primary tools depict the advertising, sales and the promotion, interactive and the internet media and the public relation or the publicity. The consideration also helps in the positive impact for the organization in approaching maximum numbers of customers with implementing the above tools by the help of the information technology (Shimp, 2010). It thereby also helps in achievement of the appropriate response level for the hierarchy dimensions. It also helps in creating opportunity for the customers that helps in the creation of structure for the enhancement of the system. Henceforth the appropriate measurements can be achieved by the organization with the usage of the IMC as a tool in for the purpose of marketing its products and services provided. It also helps n mitigating all the necessary issues that seems to be depicted by the help of the direct form of marketing (Smith and Taylor, 2004). Conclusion In order to establish a business organization and to accomplish the goal and objectives of the organization marketing plays a vital role. Moreover, in the cut throat competition market, if an organization wants to survive and carry out continuous growth and development, the organizations have to adopt integrated marketing and communication strategies, which help the company to communicate with its consumes as well as make them aware about the latest products and services of the company. It helps in reducing the cost of marketing thus, it is cost effective and at the same time it is most effective to influence the customers behavior(Scott and Jacka, 2011). It helps the customers to know about the products and services of the company. It boosts the business of the company. The print, electronic and social media can effectively use to improve the integrated marketing and communication plan of an organization that help in the development and growth of the organization. References Potter, W. (2005).Media literacy. Thousand Oaks, CA: Sage. Scott, D. (2007).The new rules of marketing and PR. Hoboken, N.J.: John Wiley Sons. Scott, P. and Jacka, J. (2011).Auditing social media. Hoboken, N.J.: Wiley. Barker, R. (2013). Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio, 39(1), pp.102-121. Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. Eberechukwu, A. and Chukwuma, A. (2016). integrated marketing communication in building customer-based brand equity: a review paper.ijmei. Ferdous, A. (2008). Integrated Internal Marketing Communication (IIMC).The Marketing Review, 8(3), pp.223-235. Finne, . and Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal of Marketing Communications, 15(2-3), pp.179-195. Gurău, C. (2008). Integrated online marketing communication: implementation and management.JCOM, 12(2), pp.169-184. Jung, H. (2013).Future information communication technology and applications. Dordrecht: Springer. Mihart, C. (2012). Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision Making Process.International Journal of Marketing Studies, 4(2). Narasimhan, K. (2006). Measuring Customer Service Effectiveness20061S. Cook. Measuring Customer Service Effectiveness . Gower, 2004. 159 pp., ISBN: 0à ¢Ã¢â€š ¬Ã‚ 566à ¢Ã¢â€š ¬Ã‚ 08538à ¢Ã¢â€š ¬Ã‚ 0 45.00 (hardback).Measuring Business Excellence, 10(2), pp.112-112. Perrey, J., Spillecke, D. and Armstrong, B. (2011).Retail marketing and branding. Chichester, West Sussex, U.K.: Wiley. Shimp, T. (2010).Integrated marketing communications in advertising and promotion. Mason: South-Western/Cengage Learning. Smith, P. and Taylor, J. (2004).Marketing communications. London: Kogan Page. Young, A. (2010).Brand media strategy. New York: Palgrave Macmillan.

Project Management in Construction

Question: Discuss about the Project Management in Construction. Answer: During the first quarter of last year, I have associated myself with the construction project of a residential building in Sydney, Australia. The development of the residential building constitute of design and construction of eight storied building with 32 apartments for providing a green solution for naturally maintaining the temperature of the apartments. Apart from that, the construction project involved reducing the electricity consumption with the implementation of natural lighting sources and electricity-efficient lighting design with natural HVAC system. The stakeholders and shareholders of the project, involved with this particular project were concerned about the effective completion of the building while significantly reducing the temperature naturally. In addition to that, the construction of the building needed to follow the laws and legislation of Australia for providing safety and security of the people residing in the building. For the completion of this residential building, I was provided the responsibilities of maintaining the quality and timely completion of the construction project. During the development of the project, I have come across various barriers that have the potential to negatively impact the progress of the project. The project was aimed to complete within a time limit of 2 years. During the initial phase of the project, the lack of complexities in the designing has taken more time than allocated. For the timely completion of the project, I have done the revised scheduling and work breakdown structure of the project. I have further ensured the remaining events of the construction are completed according to the revised scheduling. I have regularly kept track of the construction. The socio-political risks in the construction project played a significant role in hindering the development of the building. I have found that the development of the valet parking area on the front of the building was restricted to the construction site. I have communicated with the senior stakeholders of the project and provided proper documentation to the legal authorities. After detailed communication session and permission, the land lease for the construction of the residential building along with the parking area was revised. The installation and development of the natural HVAC system within the residential building required the knowledge and skills of the architect, civil engineer and the employees. The initial employee lacks the skills for developing the HVAC system while maintaining the laws and legislation of Australia. I have advised the project manager for replacing the employees with skilled and experienced employee for the safe and effective installation of the HVAC system. The hiring of new employees for proving efficiency in the construction project has increased the budget of the project. I have discussed with the financial department and the project stakeholders while preparing a new budget plan for completing the construction of the residential building within new financial resources. In addition to that, in terms of ensuring the quality of the construction, I have reviewed and verified the planning and design of the residential building with the initial plan of the feasibility study. Therefore, with the continuous monitoring and reviewing, I have effectively managed the barriers involved in the project and at organizational levels. Bibliography Aliverdi, R., Naeni, L.M. and Salehipour, A., 2013. Monitoring project duration and cost in a construction project by applying statistical quality control charts. International Journal of Project Management, 31(3), pp.411-423. Alzahrani, J.I. and Emsley, M.W., 2013. The impact of contractors attributes on construction project success: A post construction evaluation. International Journal of Project Management, 31(2), pp.313-322. Kerzner, H.R., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Walker, A., 2015. Project management in construction. John Wiley Sons.

The philosophy of psychology

Introduction Over time philosophers have taken great interest in inquiring about the various scientific fields. For instance, they have taken interest in investigating the grounds on which certain scientific fields are established.Advertising We will write a custom essay sample on The philosophy of psychology specifically for you for only $16.05 $11/page Learn More The philosophers have thus made great inroads into investigating physics, biology and, psychology in great detail. But, philosophers have on the other hand identified various philosophical issues about these sciences that need to be investigated. In a broad sense, philosophy of psychology is an attempt to place psychology within the wider spectrum of intellectual investigation. It is against such a backdrop that this paper sets out to attempt an inquiry that will look at the various segments of psychological inquiry as postulated. The paper will also give an inkling to the several claims in ps ychology as well as shed some light on the interrelatedness between psychology and other sciences. Philosophy of psychology Psychology comprises various branches. It is these branches that philosophy of psychology attempts to investigate. Since the branches are based certain foundations, the philosophy sets to investigate these with a view to making them clear or providing further information that clarify their foundation that clarify their foundations. According to Bermudez (2005), Philosophy of psychology can be described as â€Å"an investigation of the philosophical foundations of psychology†. He further shows the distinct nature of the philosophy of psychology since its domain of investigation overlaps by that â€Å"domain of inquiry which the philosophers have taken to be their own preserve (Bermudez 2005). Thus, the major concern of philosophy of psychology is has to do with mind and cognition. Philosophers of psychology have to a greater extent been faced with the si tuation of borrowing from cognitive science. This field, thus, deals with great aspects of science and cognition. Mental States Mental states constitute an area that has been of concern to psychology. The place of these states has been reached through both experience and experiment. Thus, experiments suggest the poor way through which people approach probability. Also, when faced with probabilistic problem, many would end up advancing wrong judgments. This means that people do ascribe several characteristics to mental states (O’Donohue Kitchener 1996). It is further seen that each individual can assess own mental states through the process of introspection. Here one clearly observes own mental states. But this is in contrast to the idea that evidence can only be adduced from public view i.e. third person view.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Behaviorism Behaviorism is a schoo l of psychology which tries to answer the question whether the aspects of psychology could be analyzed through scientific theory (Symons Calvo 2009). The behaviorists rejected the idea that mental states had something to do with psychology. John Watson, the father of behaviorism, felt that psychology could still exist without associating its mental states, the mind and even content. He thus advanced the aspect of stimulus and response. He felt that those were the major aspects that governed behavior. This is unlike the earlier insistence on psychology and introspection. Watson rejected introspection because, he claimed, it could not clearly be scientifically analyzed. Introspection as a scientific process, has elicited a lot of debate as the results could not be reproduced. Behaviorism actually relegated the reliance on unobservable phenomena to the periphery. The mental aspects that were acceptable were those that exhibited observable entities. Behaviorists majored in finding out why certain behaviors only occurred under certain environments (stimuli). They, therefore, came up with two accounts. These accounts were classical conditioning and operant conditioning. One peculiar thing about these two accounts is that they had nothing to do with the mentalist aspects. Pavlov, in classical conditioning posited that various animals do respond to certain environmental conditions (stimuli), thereby, defining behavior. A sound would be made and food given. The dog, after noting this pattern of events, would start salivating. So, the dog would start salivating just at mere hearing of this sound produced. The operant conditioning theory was developed by B.F Skinner and Thorndike. This has since put behavior into two types; those responses associated when specific stimuli are presented e.g. food, and those not associated with food (operants). Skinner felt that whenever any behavior is reinforced, the particular action gets developed. For example, should a rat receive fo od by pressing the lever, it will continue pressing it. It is therefore against the role that behaviorism has played on psychology that the theory has gained a lot of ground. But, behaviorism has been rejected due to some flaws. This rejection came out of its limited scope of explanation. One other major problem with the theory is that Skinner’s view fails to explain the daily behavior of humans, for instance, it does not fully explain how language is acquired by children. Children learn it without any form of conditioning.Advertising We will write a custom essay sample on The philosophy of psychology specifically for you for only $16.05 $11/page Learn More The major critique is that the theorists fail to identify other intervening factors that come between behavior and stimuli. It is this major failure that psychologists have felt it crucial to also include the major factors that also intervene. Chomsky has been the first critic to state the wea kness of the theory, especially when it comes to linguistic acquisition. Thus, he said, in as much as the environment of the learner is crucial to language acquisition, the role of the learner’s individual contribution cannot be ignored. Another problem with behaviorism is that its explanations are only acceptable when applied to simple animals subjected to highly controlled experimental environments only. The assertion is further weakened in complex organisms. For instance, the issue of language acquisition in children cannot be simply explained as the psychological behaviorists seem to posit. When such complex behavior patterns are put in consideration, the behaviorist explanation becomes more implausible. Cognitivism Cognitivism arose out of the awakening that behaviorist approach could not, strictly address some pertinent problems in exhibited as earlier seen (Thagard 2007). Thus, Noam Chomsky, through his works on language acquisition, punched holes into behaviorist appr oach. As behaviorists tried to explain the acquisition of all behavior through specific mechanisms of learning, Chomsky felt that some behavior patterns are governed by a certain level of innateness. He supported his claim of innateness in some of the organisms because some of the behaviors came quite early in the life of the animals, without even the animals having gone through any learning processes. Chomsky found the human languages as being too complex and inherently innate. For instance, he says that speakers can comprehend and even produce new sentence never heard or spoken before (Thagard 2007). This means that the acquisition was not as a result of behaviorist mechanisms. Behaviorists, for instance, are unable to explain why language is productive. This makes the claims by the behaviorists further implausible. From this finding, Chomsky suggests that there must be some sets of process that take place inside the human mind that are behind this issue of language productivity. He feels that the set of mechanisms are mentally represented. He refers to the rules as â€Å"generative grammar†. Chomsky and other theorists felt that the human mind, just like the computer, performs operations based on a set of rules and mechanisms that inform behavior development. These representations appear in the form of structures of data such that, just like in computers, they stand for real objects and aspects in the real world. The cognitivists feel that these internal representations, when mapped with outcomes, they are able to tell which outcomes are appropriate and which ones are not.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nativism This theory also benefited from Chomsky’s contribution. In it, it is believed, the human mind has inbuilt innate structures that enhance our cognitive capabilities. The innate capabilities include concepts, mechanisms and even beliefs. The nativists actually believe the mind comes equipped with a well-built innate structure (Botterill Carruthers 1999). The notion of innateness has, however, caused much confusion. Empiricists and nativists only differ in the amount of innateness that the human mind is composed of. Another controversy is that if the innateness develops with time is it right to refer to it as ‘innate?’ An innate trait should be one that is not influenced by any external condition or environment (Bermudez 2005). Modularity Modularity, according to Fodor, refers to those distinct cognitive processes present in the human mind. As Fodor referred to them as ‘modules’, Chomsky referred to them as â€Å"mental organs†. It is a ctually believed that the human mind is modular and that various modules act differently while handling different tasks. Conclusion The essay has looked at the various aspects of philosophy of psychology. Philosophers have greatly contributed to the foundations of psychology. Though philosophy and psychology could be viewed as separate, there is need to encourage further the philosophical research into foundations of psychology to come up with new banks of knowledge. References Botterill, G., Carruthers, P. (1999). The Philosophy of Psychology. Cambridge: Cambridge University Press. Bermudez, J., L. (2005). Philosophy of Psychology. London: Routledge Press. O’Donohue, T. W., Kitchener, F., R. (1996). The Philosophy of Psychology. California: Sage Press. Symons, J., Calvo, P. (2009). The Routledge Companion to Philosophy. London: Routledge Press. Thagard, P. (2007). Philosophy of psychology and cognitive science: Handbook of the  Philosophy of science. Amsterdam: Elsevier Press. This essay on The philosophy of psychology was written and submitted by user Jadiel Blankenship to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

I.R.I.

I.R.I. There are four parts to the I.R.I. theme. The first part is illusion (what seems to be.) The next one is reality (what is.) The last part is ideal (what should be.) It should be perfect, moral, and be in God's way. The fourth part is the artist. The artist exposes illusion by showing the reality. Their disillusions can be either bad or good. When they are bad, we don't like it and it tends to make life harder. When it is good it moves us toward the idea and makes us better people.Romanticism is emotion as opposed to reason. Characters act out of emotion instead of reason. We approach the story on a level of emotion not realistically. We suspend disbelief. Nature can effect our emotions as in storms and foggy weather. It can also speak to us through symbols that are tangible. This represents something abstract, or ideal.We also experience these through our senses. The third part of romanticism is supernatural, unusual, gothic, exotic, and grotesque. The fourth is mythology and folklor e (Greek and Roman). The fifth part is emphasis on self reliance and independence. Which are the characters. The last part is nationalism. We use these themes to comprehend the story we read better.

Industrial revolution Essay Example | Topics and Well Written Essays - 1250 words

Industrial revolution - Essay Example The revolution took place around the end of 18th century and early 19th century. The overall economic outlook of England’s society saw a turn and twist in the manner in which it operated previously, and this was formally coined in by Arnold Toynbee (Williams, 2011, 138) who gave it the name of revolution and since then the term has been referred to as revolution in form of modernization of society across the world. Apart from the form of practices, it had its effect on the different styles of leadership and ruling over individuals in society as well. Keywords: Development, steel, economic development Characteristics of revolution: It brought about change in the life styles. Prior to it people relied on agriculture and lived a simple life style that was restricted to the rural part of the countries. With the advent of the industrial revolution, industries were developed; machinery came about into usage, people started adopting the new means. Although the revolution was of total ly different pattern as compared to the previous revolutions yet it had an impact on the social sphere, economic sphere and political sphere within different societies. The countries with greater economic development were in position to dominate the situation and enforce their conditions and political systems upon other nations. Imperialism was a sequence of the entire event that took place as a result of dominant and stronger economic states against the weaker ones (Kesselmae et.al, 2011, 51). In the social sphere, it allowed for jobs creation and overall rise in the income level. The ultimate impact was that of improvement of the economy. Per capita incomes (Sng, 2010), G.D.Ps, annual budgets and other social and economic factors saw progress up to multiple folds which was completely unprecedented. Countries with more progress in the industrial sector ended up becoming developed states and those with little access and advantages extraction from the industrial means and mechanism r emained underprivileged and under developed. The impact was directly visible upon the people within those societies and the overall standards of life were of little attractive outlook with regard to income and prosperity level. The earliest traces of Industrial revolution can be traced back in to the English society where people started using the tools and devices at domestic level, although the term came into force and knowledge in France first(Clark, 2000, 5) . This in turn gave rise to the industry at local level and people started progressing with the overall prospect of various professions. Machine, tools, automation, iron, steel were few of the terms that were trade mark of the concept of industrial development that took place in Europe. The spread of development in form of concepts of industrialization did not stop in the social spheres of England only ,rather it made inroads into other societies of Europe as well and later on extended beyond the European continent and United States of America got engulfed into the overall developmental process. The benefits and modifications that resulted from industrial development were not only limited to manufacturing industries or heavy machinery usage, rather they enabled the communication advancements in form of the building of roads, and covering these roads with automobiles of all kinds.

Ethical Dilemma Essay Example | Topics and Well Written Essays - 1000 words - 1

Ethical Dilemma - Essay Example Clearly, those who remain in good standing achieve many benefits, including income and public recognition. These things are rewards for the achievement and maintenance of high moral and ethical standards. The esteem that derives from membership in an elite group makes professional status desirable. In order to choose the best solutions to the problems identified in two cases, it is important to apply ethical theories and moral standards. As a passenger in version 1, I would pull the lever and save lives of 5 people. This decision is based on utilitarianism referred to by some as the consequentialist ethical theory. It is expressed in the form that asserts that people should always act so as to produce the greatest ratio of good to evil for everyone. as the utilitarian, I believe that when choosing between two actions, the one that produces the greatest net happiness should be the one chosen (Donaldson et al. 2002). Where most of them disagree with one another is in the area of how this principle should be applied. There are also several stated weaknesses in this concept. It ignores actions that appear to be wrong in themselves; it espouses the concept that the end justifies the means; the principles may come into conflict with that of justice seems to associate justice with ef ficiency rather than fair play); and it is extremely difficult to formulate and establish satisfactory rules of application (Bentham 2000). I would pull the lever because it is ethical to save lives of people and choose the decision which benefits the majority. Utilitarianism manifests itself in two major forms. The stronger of the two is so-called act-utilitarianism. Under this system, the moral agent considers the consequences of only the action under consideration. The second system is called rule-utilitarianism. Here the moral agent considers a set of rules by which life should be lived. The basis of accepting or rejecting a rule is whether the consequences of everyone following the rule will result in the maximum probable good consequences. Rule-utilitarianism may be regarded as a weaker form of utilitarianism than act-utilitarianism. A rule-utilitarian, when confronted with a situation in which he believes that abiding by the rule will not in the present case be most beneficial, will simply modify the rule. Great disagreement may be generated over which consequences are in fact "good," which consequences should rec eive greater or lesser weight, and what probability should be assigned to different future consequences. Modern critics of utilitarianism also note that ultimately utilitarianism must seek non-utilitarian answers on assigning boundaries and values around the measurement of activities and values associated with the calculation of utilitarian systems. All these matters serve to cause what appears to be an exceptionally practical system to become less and less practical (Donaldson et al. 2002). As a passenger in version 2, I would not push the person and let him die. These actions would be considered as intentional killing of person and could lead to imprisonment. In terms of deontological ethics, actions should be based on rule-based morality. The approach considers an action as morally right if it conforms with a proper moral rule. An action that violates the rule but results in beneficial actions is still considered wrong. The

Waste, crowd and pollution management

Waste, crowd and pollution management 7.3 Site Management Strategies The Marina Barrage has many site management strategic plans in place, which include but are not limited to waste, crowd and pollution management. As Marina Barrage is an environmentally sustainable place, the management seeks to maintain its pristine image of sustainability. 7.3.1 Waste Management Waste management generally involves the collection, removal, processing, and disposal of materials considered as waste, which can be solid, gaseous, liquid, or even hazardous and are generally generated through human activity (Ekvall et. al., 2007). Proper waste management is important as it can cause many health, safety and even economic issues if not managed well (Giusti, 2009). Improper waste management is crucial to Marina Barrage as its image rides on its greenery. Its waste management policies ensure that the Marina Barrage is kept litter free as much as possible. This is done through the placement of litterbins strategically throughout the Marina Barrage. However, through observation, the team recommends that the number of litterbins should be increased to accommodate the large crowd numbers on the weekends. On weekends where the crowd numbers are significantly higher than on weekdays, rubbish bins tend to overflow due to the unavailability of sufficient bins along high volume areas such as the green roof. This would ensure that waste pollution is kept to a minimum and that its image as a sustainable and green destination is maintained (Kumar, 2014). 7.3.2 Crowd Management Crowd management must take into account all the elements of an event especially the type of event (circus, sporting, theatrical, concert, rally, parade, etc.), characteristics of the facility, size and demeanour of the crowd, methods of entrance, communications, crowd control, and queueing. As in all management, it must include planning, organizing, staffing, directing and evaluating. Particularly critical to crowd management is defining the roles of parties involved in an event, the quality of the advance intelligence, and the effectiveness of the planning process (Tubbs Meacham, 2007). For Marina Barrage, crowd management is vital as it provides a safe and organized setting for visitors. The Marina Barrage has excellent existing crowd management measures in place. The Marina Barrage would hardly be classified as an overcrowded destination on a day-to-day basis with the exception of days with events or festivals. Even so, event and festival organisers are monitored to ensure that t he crowd management does not go out of hand (PUB Occupation License, 2015). The team recommends that these measures should be maintained and perhaps upgraded through crowd management software with crowd forecast plans implemented. This ensures that crowd numbers are monitored well and overcrowding is prevented. 7.3.3 Safety Guidelines Safety Guidelines are regulations or rules that are put in place to ensure a product, event, etc., is safe and not dangerous (Vimlati et. Al., 2009). The Marina Barrage has many safety guidelines in place and most of which places public safety and wellbeing as its number one priority. Its safety guidelines include code of conducts for water activities, safety permits for both events and boat hoisting (Code of Conduct, 2015). Such practices help to prevent any safety infringements from happening and in turn could hurt visitors to the Marina Barrage. Safety and security are vital to provide a high quality tourism policy. In fact, the success or failure of a tourism destination depends largely on its capacity to provide visitors with a safe and secure environment (Tubbs Meacham, 2007). Besides physical safety aspects, the team recommends that the Marina Barrage should continue to ensure the social security of the destination. This should be relatively easy as Singapore is classified as one of the top five safe cities in the world (Bertrand, 2015). It will help build Marina Barrage and Singapore’s image as safe destinations to visit. Health safety aspects are also recommended to be looked at by the management. The annual haze Singapore faces could be a point to start from. In 2013, PSI levels reached dangerous levels of above 400 (Vaswani, 2013). The marina barrage could ensure public health and safety through measures such as advising the public to remain within the indoor sections such as the sustainable gallery. This could have a dual effect of ensuring public safety and public awareness of the gallery’s existence. 7.3.4 Accessibility and Infrastructure Public accessibility heavily influences tourists’ willingness to visit a tourism destination (Schofield et.al, 2010). Public accessibility via public transport such as MRT and bus services are available. However, due to the location of Marina Barrage, these services remain rather limited. For example the nearest MRT Station as of March 2015 is Bayfront MRT which is a 20 mins walk away and there is only one bus service ferrying visitors to the Marina Barrage. However, private vehicle access is truly excellent. The team recommends that upon completion of the Gardens by the Bay station along the Thomson-East Coast Line, sheltered walkways should be built between the MRT station and the Marina Barrage. Sheltered walkways should also be constructed between the existing bus stop located outside the Marina Barrage and the barrage itself along with bicycle rental kiosks to reduce the carbon footprint around the vicinity. Shuttle buses could also be implemented between nearby hotels ar ound the Marina area such as Marina Bay Sands Marina Mandarin to attract higher tourist numbers and raise the awareness of such an tourism destination. More public bus services can be proposed to the relevant government authorities or at the very least increase the frequency of the current service to cater to the needs of the public. This would help the Marina Barrage in its accessibility issues over the long run. Where visitor infrastructure within Marina Barrage is concerned, the overall review remains excellent. Detailed considerations have gone into the planning of the infrastructure of the place. The marina barrage is significantly wheelchair friendly though improvements can be made to make the sustainably gallery a little more wheelchair accessible as accessibility is a human right and basic need of people and should be a fundamental consideration during planning of urban destinations (Evcil, 2009). The team recommends to further enhance the Marina Barrage to make is complete ly barrier free to wheelchair bound visitors to enhance visitor experience and satisfaction. 7.3.5 Environmental Protection Environmental protectionis a practice of protectingthe naturalenvironmenton individual, organizational or governmental levels, for the benefit of both the natural environmentand humans (Heink Kowarik, 2010). As the marina barrage is touted as one of the greenest destinations in Singapore, its need for environmental sustainability and protection is high. Environmental protection is of outmost importance as it involves the protection of the natural environment on various governmental levels right up to individuals and can results in benefits for both people and the environment (Gonzalez, 2014). Green principles were thought through thoroughly during construction and operation of the barrage. Thus, the marina barrage reduces its electricity consumption and waste pollution significantly. The team recommends that the Marina Barrage apply more energy conservation measures to enhance its image as a sustainable green destination. This can be done by increasing its aircon temperature to 25 d egrees Celsius, adding more solar panels to its roof and perhaps and inclusion of an electricity generating water turbine in its outlet pumps. The additional solar panels can not only help to power the Marina Barrage but could be transported to the Marina Vicinity. This would reduce carbon footprint as well as greenhouse gas emissions in Singapore and increase its self-sustainability to run on green and clean energy generated through its day to day operations (Schulz, 2010).