Describe and Evaluate Milgrams Agency Theory - 731 Words

Describe and evaluate Milgram’s agency theory [12] Milgram’s agency theory basically states that you the state of mind you are in determines if you’re obedient or not. He argued that normally we operate in the autonomous state, where you assert control over yourself and what we do. An example of this is when faced with danger, most people will turn away to try and avoid conflict. Even if you decide not to walk away, this is still the autonomous state because you’re deciding what to do. There is also the agentic state which says you are subconsciously acting as an agent to some authority figure and that you do what they tell you because you feel as if you are an agent of that person. An example of this would be during the trial of Nazi’s†¦show more content†¦In his theory of obedience Milgram found that 65% of participants went to 450 volts and 100% went to 300 volts. From this he concluded that American men would obey an authority figure even if they harmed a stranger. As the participants obeyed t he authority figure it shows that they were acting as agents to help the researcher with his study, this illustrates the agentic state. On the other hand there are disadvantagesShow MoreRelatedDescribe And Evaluate Psychological Research Into Obedience1246 Words   |  5 PagesDescribe evaluate psychological research into obedience Obedience is a compliance with an order, request, or law or submission to another’s authority (Oxforddictionaries, n.d). Stanley Milgram was an American social psychologist, known for his experiment on obedience. This was taken place in the 1960’s while he was completing his professorship at Yale University (wikipedia.org, 2015). Milgram’s (1963) study of obedience was a laboratory study to investigate how far people will go in obeyingRead MoreOne of the Main Divisions Between Mainstream and Critical Social Psychology Is That of the Methods Adopted. Discuss with Reference to the Cognitive Social and at Least One Other Social Psychological Perspective.1698 Words   |  7 Pagesdifferent methods are used in social psychological research. This assignment explores the main principles of different methods in social psychology. It will look at the underlying theories or perspectives that organise contemporary social and discursive psychological research and knowledge and critically evaluate different theoretical perspectives and methods. Cognitive social psychology studies the information processing individual in a social context to analyse individual cognitions in controlledRead Morecrime and deviance4817 Words   |  20 Pagesï » ¿ SCLY4 Crime and Deviance with Theories Methods Past Papers Use the following past papers to practise your exam writing techniques and aid your revision. Make sure you look at the mark scheme for each question to assess your answer. Also check the ‘model answers’ from students to see where good AO1 and AO2 marks were scored. Crime and Deviance Different theories of crime, deviance, social order and social control. The social distribution of crime and deviance by ageRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages91 4 Emotions and Moods 97 What Are Emotions and Moods? 98 The Basic Emotions 100 †¢ The Basic Moods: Positive and Negative Affect 100 †¢ The Function of Emotions 102 †¢ Sources of Emotions and Moods 103 Emotional Labor 108 Affective Events Theory 110 Emotional Intelligence 112 The Case for EI 113 †¢ The Case Against EI 114 †¢ Emotion Regulation 115 OB Applications of Emotions and Moods 115 Selection 116 †¢ Decision Making 116 †¢ Creativity 116 †¢ Motivation 117 †¢ Leadership 117 †¢ Negotiation 117Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesâ€Å"do. † In an influential article, Henry Mintzberg (1975) argued that management education had almost nothing to say about what managers actually do from day to day. He further faulted management textbooks for introducing students to the leading theories about management while ignoring what is known about effective management practice. Sympathetic to Mintzberg’s critique, we set out to identify the defining competencies of effective managers. Although no two management positions are exactly the same

Introduction.As One Of The Largest Online Shopping Websites

Introduction As one of the largest online shopping websites in the world, Amazon.com has skyrocketed making millions. The site is widely known for its wide selection of books, although the site has expanded to sell electronics, music, furniture, and apparel (2010). Similar to their competitors, users can purchase and sell items using Amazon s online marketplace system. Amazon.com also offers digital music, an appstore for android, Amazon Cloud Drive, Kindle E-Readers, Fire tablets, Fire TV and Fire Phone. With their diverse selection options, it’s easy for customers to search for a product and place orders. Another benefit allows Amazon.com to send out personalized recommendations based on your past purchases. Amazon.com has†¦show more content†¦The ease of moving about from one store to another is not a hassle as it is just a few mouse clicks away instead of potentially miles away. SWOT Analysis Strengths Weaknesses †¢ Largest online retailer †¢ Diverse product line †¢ Multiple services offered to consumers †¢ Efficient distribution chain and logistics †¢ Product Failures †¢ High Debt †¢ Low margin business †¢ Taxes Opportunities Threats †¢ Growing e-commerce expansion †¢ Physical Store †¢ Integration Products †¢ Low entry barriers †¢ Intense competition for e-commerce †¢ Government Regulations Strengths As Amazon.com was built on its early successes with books, Amazon.com now has product categories that include electronics, toys, games, home and kitchen, white goods, brown goods and much more. Amazon.com has evolved as a global e-commerce leader. Customers: Amazon’s dynamic CRM has created customer centric processes in order to carefully record data on customer’s buying behavior. This enables them to offer individual items, related items or bundle them as an offer, based on preferences through purchases or items visited. Efficient Distribution: In order to differentiate itself, Amazon.com has created several associations with other companies to offer superior customer service. The most important are with logistics. Based on economies of scale, Amazon.com is able to lower the inventory replenishment time. Amazon.com has created a deep

William Shakespeare s Measure For Measure - 1343 Words

Name Tutor Course Date Power and Greed In any given society power and greed are often noted as societal factors that tend to exist together such that one of them influences the other. In William Shakespeare s play, Measure for Measure the two concepts have been clearly depicted through Lord Angelo and the Duke s action of using their power to win the love of Claudio s sister, Isabella. Based on the theme of this play, one can argue that leaders sometimes use their power to influence the lives of others or control a particular agenda. It is represented through Lord Angelo who uses his manipulative nature for personal gratification with Isabella, revealing the positive and negative characteristics of his character and exposing the truth of human nature. The paper discusses the concept of authority and greed to understand how people in authority use their power to fulfill their personal desires by taking advantage of their position or authority. Leaders in power use their authority and power for personal gain and attaining of fame. In many given societies it can be argued that those in power uses their power and authority to manipulate the law and attain popularity from a particular group. It is clearly demonstrated and argued that they don t apply the law equally and with justice instead given race or people are favored by that law and others punished using similar law. When those in power makes mistakes, it has always been hard for them to be prosecuted by law. InShow MoreRelatedWilliam Shakespeare s Measure For Measure Essay1589 Words   |  7 PagesTask 1: Critical Commentary Morality in Shakespeare’s Measure for Measure In this extract taken from Shakespeare’s Measure for Measure (Shakespeare, W. and Bawcutt, N. 2008), and significantly throughout the play, the concept of morality is explored. The following essay will argue whether the actions of the characters and their spiritual and ethical beliefs, should be considered morally acceptable. The extract examines the characters of Claudio, who is imprisoned and sentenced to death for impregnatingRead MoreWilliam Shakespeare s Measure For Measure2219 Words   |  9 Pagesjustice In Shakespeare s Measure For Measure is mete out both politically and socially in the Viennese society. The idea of justice intrigued Shakespeare so much that he decided to name the play after it. The title Measure for Measure actually comes from a biblical passage that is the underlying theme of the play, â€Å"Judge not, that ye be not judged. For with that judgment ye judge, ye shall be judged: and with what measure you meet, it shall be measured unto you again (Matthew 7:1-2). Shakespeare is commentatingRead MoreWilliam Shakespeare s Measure For Measure Essay1323 Words   |  6 Pagesperson possesses. Constantly, the interpretation must be made whether these decisions stamp a title on these individuals, and this is where legitimacy or illegitimacy of the individual’s actions make an appearance. In the play Measure for Measure written by William Shakespeare, readers have the opportunity to witness this trial of holding authority. Angelo, one of the characters within the play, exemplifies the exercise of authority, and arguments can be created in relation to the sincerity of hisRead MoreWilliam Shakespeare s Influence On The Course Of World History1440 Words   |  6 PagesWaldo Emerson, a famous essayist inspired by Shakespeare’s works. William Shakespeare was a renowned author, poet, actor, and playwright. He has contributed to many components of life today such as; founding modern English language, contributing to literature, contributing to modern theater, and contributing many of his works to modern English. William Shakespeare has greatly impacted the course of world history. William Shakespeare was believed to be born on April 23,1564, in his hometown of Stratford-upon-AvonRead MoreWilliam Shakespeare s Romeo And Juliet977 Words   |  4 Pagesplanet. Many will respond with a likely sarcastic response, but tell you of the man known as William Shakespeare. He’s most popular for his drama play called Romeo and Juliet, but holds credentials in the literary department for much more than that. He’s written dozens of plays, many dramas such as MacBeth and Hamlet, with some noteworthy comedies for the time period like Much Ado about Nothing and A Midsummer s Night Dream. While some of his plays have straightforward storylines and the title is extremelyRead More Measure for Measure Essay: Angelo1029 Words   |  5 PagesAngelo in Measure for Measure   Ã‚  Ã‚  Ã‚  Ã‚   Within Measure for Measure, the character of Angelo can be seen as a case study of will over moral nature. Angelo, a deputy, is given the Dukes authority to act in his behalf while the Duke is away. The story unfolds as Angelo uses the agency hes been given in ways that many men in authoritative positions have done. It is interesting to follow his line of thought and to realize that this is a man who is not unlike many others. The main conflict between IsabellaRead MoreComparing And Contrasting Two Sonnets1141 Words   |  5 Pages Comparing and Contrasting Two Sonnets ‘Sonnet 116’ by William Shakespeare and ‘What Lips My Lips Have Kissed, And Where, And Why† by Edna St. Vincent Millay are both sonnets that discuss companionship and a glimpse of each poet’s experiences. In ‘Sonnet 116’, Shakespeare illustrates how capability is weakened by its metaphysical stereotype and ideals such as, love, while on the contrary, in ‘What Lips My Lips Have Kissed, And Where, And Why† Millay feeds on the chaos between the idealRead MoreWilliam Shakespeare s English Literature Essay1667 Words   |  7 PagesWilliam Shakespeare has been best known for his poems, plays and masterful piece of writings in the English language. He has been referred to as the England s national poet and the Bard of Avon. He produced over thirty eight plays, hundred fifty four sonnets, five poems, and more verses. Shakespeare s plays consist of mainly tragedies, comedies and histories which are regarded as one of the be st in those genres. The plays, the poems, and the sonnets have had a significance influence in EnglishRead More Measure for Measure Essay: The Virtuous Isabella1282 Words   |  6 PagesIsabella in Measure for Measure      Ã‚  Ã‚  Ã‚   Measure for Measure is not a celebration of family values, the play points towards both the political virtuosity, which sustains the comic, and the humbler self-knowledge that preserves the integrity of the virtuoso. Human virtue can only be chosen in freedom, but we need not deny ourselves the opportunity of ensuring that this choice is not stifled by the subtly related powers of abstract intellectualism and carnal necessity    Isabella in Measure forRead MoreEssay on Did William Shakespeare Write the Plays and Sonnets or Not?1488 Words   |  6 PagesIt disputes whether Shakespeare himself wrote the plays and sonnets or if it was someone else writing under a pseudonym. There are countless theories of who the writer might actually be but the main suspects are Shakespeare himself, Edward de Vere, Sir Francis Bacon, Christopher Marlowe, William Stanley, Roger Manners, Sir Walter Raleigh and Mary Sidney Herbert (Pressley). The first to be presumed the writer is Shakespeare himself. Many theorists believe it wasn’t Shakespeare due to the fact that

Socrates Paper - 1722 Words

PHI 150 3/11/14 Socrates Paper Socrates is believed to be one of the greatest philosophers of all time and he is credited as being the founder of western philosophy. This paper will explain some of his views to the most fundamental questions of today’s age. These questions will include topics about morality, the human condition, solution, and death. After Socrates’ views on these topics are explained, a critique will be done on his answers. I will start out by explaining exactly who Socrates is, and the time that he lived in. To start out, we will first examine Socrates’ view on morality. There are many questions that could be asked about the topic of morality. Questions like, what are the central moral principles, who is the†¦show more content†¦It interferes and holds back the soul’s search for the truth and causes all bad things in the world. It is not necessarily the physical body itself, as much as it is the desires that it brings with it. With the question of human condition being answered, Socrates now can answer another one of our fundamental questions. This question is Solution. Solution proposes a way to fix what has gone with the world and mankind. In Socrates’ eyes, the world’s greatest problem was the attachment to the human body. He proposes that this can be fixed by detaching oneself from the body. Socrates partially explains this by saying â€Å"It seems that so long as we are alive, we shall keep as close as possible to knowledge if we avoid as much as we can all contact and association with the body, except when absolutely necessary; and instead of allowing ourselves to become infected with its nature, purify ourselves from it until God himself gives us deliverance. In this way, by keeping ourselves uncontaminated by the follies of the body, we shall probably reach the company of others like ourselves and gain direct knowledge of all that is pure and uncontaminated – that is, presuma bly, of Truth.† (Phaedo 67a-b). Socrates also talks about the importance of purification of the mind as another solution, which ends up coming back to the separation of the soul from the body. This can be seen when SocratesShow MoreRelatedIn this paper I will discuss the Final Argument in Plato’s Phaedo. In this argument Socrates700 Words   |  3 PagesIn this paper I will discuss the Final Argument in Plato’s Phaedo. In this argument Socrates concludes, â€Å"Then, Cebes, beyond question, the soul is immortal and imperishable, and our souls will truly exist in another world (Plato, 1689).† This argument may be the most convincing of his arguments about the afterlife, but the way in which he comes to his conclusion that the soul is immortal and indestructible is flawed, and because of this, I find that Plato’s final argument is not sound and lackingRead MoreReaction Paper On Socrates1250 Words   |  5 PagesSocrates was born in circa 470 BC, in Athens Greece. The way we know about Socrates life through the writing of his fellow students, including Plato and Xenophon. In this paper, I will be discussing: the problem that most of his fellow citizens have against him and how can philosophy help us. The kind values that Socrates defends through his trail, and how the knowledge and virtue are required for a meaningful life. First, what from his perspective, is the problem that most of his fellow citizensRead MoreEssay about How Greek Philosophers Affect our Learning Today1403 Words   |  6 PagesAnalysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 E. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 F. Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 A. Plan of Investigation: The topic, Greek Philosophers, could be a very broad topic to write a research paper on. However, the plan of action, which will occur to create this report, will ensure that the end product will be different from the rest. The topic is not just about Greek Philosophers, but rather how it affects our learning today. There were manyRead MoreThe Philosophies Of The Philosopher Socrates1463 Words   |  6 PagesPHI150 21 March 2017 Socrates This paper will examine, in two parts, the worldviews of the philosopher Socrates. The first part will examine four of his worldviews using evidence from The Apology, The Crito, and The Phaedo, all written by Plato and depicting dialogues from Socrates. The first section of the paper will also use supplementary analysis from Socrates by George Rudebusch. The second section of this paper will be a critique of Socrate’s worldviews. Part 1: Socrates’ Worldview KnowledgeRead MoreSocrates View On Death And The Soul1533 Words   |  7 Pagesthe idea of death. Socrates on the other hand was never once frightened about the idea of death. Throughout the Apology, one is able to clearly analyze Socrates’ view on death and the soul. The Apology is the actual speech delivered by Socrates during his death trial. In the jury system, an apology is composed of three parts: a speech, a counter-assessment, and some last final words. Socrates argument is that death should be a joyous time, especially for philosophers. Socrates claimed when we dieRead MoreSocrates Argument Of The Just And Unjust. Plato s Republic Essay898 Words   |  4 PagesABSTRACT. This paper seeks to reject Socrates arguments against Thrasymachus account of the just and unjust in Plato s Republic, and, in doing so, show that Thrasymachus account is in fact a coherent and plausible account of justice. I begin by describing the context of Socrates and Thrasymachus argument and what it would take for Socrates to overcome the Thrasymachian account. I then describe the Thrasymachian account and argue for its coherence. I attack the Socratic meth od of deconstructingRead MoreEssay about Dont Be Afraid to Die in Socrates Phaedo741 Words   |  3 PagesThroughout the course of the Phaedo, Socrates argues that the soul is immortal. Because he believes that his soul will live on forever, Socrates claims that he is not afraid to die. Socrates was sentenced to death and due to the fact that he took the poison earlier than when was necessary, many believe that he committed suicide. Contrary to what may be presumed about Socrates’ death, I will argue that he is a martyr and did not commit suicide. Suicide is defined as taking one’s life for the sakeRead MoreMartin Luther King Jr. s Letter From Birmingham Jail1223 Words   |  5 PagesBirmingham Jail,† emphasizes the need for civil disobedience when faced with unjust laws. This idea contradicts Socrates’ claim made in Crito, that one must follow the law under all circumstances. In this paper, I will argue that Socrates is not a proponent of civil disobedience based on King’s definition of civil disobedience and Socrates’ charges. Moreover, I will argue that both Socrates and King disagree with one another based on the concept of civil disobedience—breaking the law and rejectingRead MoreSocratic Justice And The Trial And Death Of Socrates992 Words   |  4 Pagescountry. In this paper I will explain how Socratic Justice plays a big role in The Trial and Death of Socrates. I will also go into detail about the differences between Machiavelli’s views of government as opposed to S ocrates’s. Socrates and Machiavelli are two the greatest philosophers known today. Both had an effective way of showing and standing up for what they believe in. While both men were very intelligent, Socrates and Machiavelli differ with their views on justice. Socrates defines justiceRead MoreSocrates Cross Examination Of Euthyphro s Beliefs On What Constitutes As Pious1492 Words   |  6 PagesSocrates’ cross examination of Euthyphro’s beliefs on what constitutes as pious and impious explicates the the argument, â€Å"is the pious loved by the gods because it is pious, or is it pious because it is loved by the gods?†. In demonstrating how this aligns as a real dilemma for Euthyphro in that the gods are not the source of morality, and how it is a false dilemma for Socrates because he believes morality to be ambiguous, would be to further analyze the question in where morality stems from. In

Analysis of Workplace Behaviour Sociology Free Essays

Many issues in the line of employment relations are contentious and most likely to provoke strong opinions and debate. Through the years, the concept of workplace behaviour has become increasingly important as the Australian workplace is constantly changing and evolving. However the issues of equal employment initiatives, still remains a common problem in the work environment. We will write a custom essay sample on Analysis of Workplace Behaviour: Sociology or any similar topic only for you Order Now One of the most controversial issues occurring in today’s society is gender discrimination. Women are becoming very significant in the workplace, as more and more women are participating and part taking in to all types of work. Yet, regardless of these factors, women, especially working mothers, have no place in the workforce. In recent Australian papers, the topic of pregnancy discrimination has spiralled as Virgin Blue Airlines, an industry leader in supporting mothers, is involved in a discrimination case against two of their female employees (The Sydney Morning herald, 2011). The case involves the issue of discrimination and harassment, as both of the workers were being treated unfairly due to the fact they were pregnant. Gender discrimination can be related to Emile Durkheim’s idea that societies are built on ‘social facts’, he suggested that these ‘social facts’ are aspects of social life that shape our actions as individuals, and influence the way we think, feel and act (Clegg and Dunkerley, pp. 23). It is a human right, not a privilege, for a woman to work while she is pregnant. Our society is developed around a social structure that creates barriers for women that continues to disadvantage them in the workforce. In this situation, the needs of men are treated as the norm and women are ignored (Moyle, 2002). As such, men are seen as in a position of power, where women are limited by their choices yet we accept this framework as the logical truth. â€Å"More than half of the airline’s workforce was female †¦We are one of the only companies in Australia with 50 per cent female representation in our executive team† (The Herald Sun, 2011). Even though there is an increasing amount of women participating in the workforce, they are not treated with the same benefits and respect as males. In 2001, the Human Rights Commission (2002) received 85% of complaints under the Sex Discrimination Act, 30 % of that were on the base of pregnancy discrimination. Increasing women part taking in the workforce has been considered by many, as an opportunity of women’s liberation, as well as a sign of breaking down the barriers of inequality. However this mpression of liberation is limited. The assumption that women can have it all is slowing leaning to a yes but due to the current workplace and societal attitudes, women are limited to the opportunities offered unlike men. Women are restricted by the change in their workforce behaviour and the unsuccessful attempts to change the perspective of gender roles at home (Moyle, 2002). Equality cannot be reached while women are still limited, restricted and disadvantaged in the labour mark et just because they can bear children. In times of pregnancy, there are still various employers who believe that women are not efficient and do not work as productively, while pregnant. In a number of cases many pregnant women were either demoted or fired, and in some cases they were denied of training or further promotional opportunities (Moyle, 2002). For instance, â€Å"Both of the women positions were made redundant as they confirmed they were pregnant or returning from maternity leave, despite the fact that the model employer was advertising and recruiting for the same position† (The Sydney Morning herald, 2011). The perception of the functionalist theory connects to Durkheim’s ideas of ‘social facts’, it views society as a system of interrelated parts that works together in order to maintains stability and the survival of humanity (Krieken et al. 2006, pp. 3). The approach believes, gender differences contribute to preserving the social stability of society, that women and men should perform tasks that are expected for them (Giddens et al. 2009, p. 306). Because of this people are categorize into groups based on gender, race, education or class. The affects of taking on a particular status in society requires both positive and negative behaviours. Each group is accompanied by a number of norms which define how people are perceived and expected to act (Krieken et al. 2006, pp. 3). In organizational behaviour theory, perception is defined as the way in which people perceive, view, and understand others and the surroundings around them (Patil, S, 2008, pp. 3). Perception severely impacts on the attitudes employees have of others and themselves, as well as the decisions they make within an organization (Patil, S, 2008, pp. 3). An example of this is, according to The Sydney Morning herald (2011) an employee of Virgin Blue suggested that â€Å"All females should be on contracts so that when they get pregnant it is easy for the company to get rid of them. † This perception reinforces the message that women are not welcome in the workplace and they don’t belong, indicating that a woman only suitable place is at home. Women, who are able to have children, should view pregnancy as a privilege, being able to give birth, able to give life, rather than something they are penalised for and discriminated against. The greatest concern is the amount of women accepting this sort of discrimination. It has been reported that there is a trend over the past years of more women working and fewer women choosing to have a family or limiting the number of children they have, because of the conditions of the workforce (Human Rights and Equal Opportunity Commission, 1999 pp. 1). It appears that they allow this sort of inequality because they believe discrimination is a part of life, that pregnancy is a personal choice. This clearly indicates that the perception of society and social impact, highly affects the way women view the subject. We cannot ignore the fact that workplace discrimination and harassment in relation to pregnancy still remains a true concern for many women in our society. Regardless of status, industry, or level of education, or in the characteristics of age, race or religion, for many women they will always be placed at a disadvantage because of the social facts and perceptions of society (Human Rights and Equal Opportunity Commission, 1999, pp. 7). However, attitudes towards the ‘working women’ are gradually changing. The relationship between an employer and employee is one of mutual rights and obligation, as more and more employers are addressing and acknowledging the importance of the inequality issue, we step in to an economy of transition. How to cite Analysis of Workplace Behaviour: Sociology, Papers

Bachelor of Business Public Relation

Question: Discuss about theBachelor of Business for Public Relation. Answer: Introduction The integrated marketing communication plan combines necessary components of the marketing mix in order to promote the brands among the end users effectively. The integrated marketing communication plan combines different methods of marketing such as public relation, promotion and advertising through social networking sites and creating awareness of the product and services among the audiences. The communication methods help to coordinate the department as well as increase in the profitability of the organization. A successful implementation of the integrated marketing communication plan depends on understanding of the target customers basically their expectations and needs (Barker, 2013). It is the responsibility of the manager to allocate resources and fix time to implement effective integrated communication marketing plan. It is also significant to determine and analyze the activities of the competitors as well. The promotional activities will help to increase the sale and profita bility of the organization. It ensures that all messages and communications are linked together. It can develop competitive advantage, increase profits and sales while saving time, stress and money. It also helps to build healthy relationships with the customers. Main Context Background of the Company Mahogany is a retail company operates stores and distribution centers with the aim of providing superior quality, value, range and convenience. The company sells food and clothing to the customers. The clothing ranges cover mens, childrens and womens wear, footwear, beauty products and accessories. The company has adopted new strategies to develop its business in the retail industry. Linking strategies with technology has also helped to deliver quality product and greater innovation. Mahogany also offers groceries items and other food items (Carroll, 2013). The main of the company is to provide food that is nutritious and safe as well as organic food. The sales of an organization can be enhanced with the implementation of effective marketing plan. The marketing strategies have been implemented by organization in order to increase its sales and customer base. The marketing objective of the company is as follows: Increase in the sale of product through advertisement, promotion and other effective techniques Building brand awareness Growing share in market Developing and launching innovative and quality product and services Targeting new customers and providing quality services to the customers Improving relationship with the stakeholders Enhancing relationship with the customers Improving internal communications Increase in profitability of the company The marketing objectives increase the sale and promote products and services of the company. Therefore, it helps to achieve the overall objective of the company (Eberechukwu and Chukwuma, 2016). The management department plays a significant role in the implementation of appropriate marketing strategies. Target Audience Segment Analysis The analysis regarding the target customer also helps in depicting the marketing process of the companies. The market segment is selected for the enhancement of the potential customers that are related to the larger audience in the prospects of the business. The company also helps in the creation of the reviews that are considered for the enhancement of the strategies in order to create the appropriate enhancement of the segment criteria. The segmentation premises helps in determining the efficiency which helps in constructing the views that are depicted in order to create appropriate form of the advertisement (Finne and Grnroos, 2009). Thus spending money helps in the promotion of the companys products and thereby the identification of the customers helps in the creation of focus on the best media and thereby it also helps in creating best messages to get the interest of their own. Companys uses many strategies or the various approaches that helps in creating the approaches for the enhancement of the fact in order to determine the attributes of the prototypical customers. It thereby also helps in indicating the selection of various prototypes which helps in creating focus on the customer profile or the geographical location of the company for the creation of communication system with the customers. Before starting a business, the research of the market must be made in order to get aware of the current market competitors regarding the business conducted by the new business (Gurău, 2008). Henceforth it helps in creating an challenging attitude for the people who helps in conducting the segments and the benefits of the customer types and thereby the target audience analysis seems to be effectively made according to the approaches created for the business and thereby the establishment of the business appeals are created for the enhancement of the structure of the business regarding the enhancement of the services towards the targeted customers or the audi ences. Communication Objectives Marketing Communication Objectives are very common and popular term and it is a long term goals process, and where the marketing campaigns are designed to dive up the value of any brand for over time. In comparison to sales promotions, that is short- term stimulus process to buy, communication goals are going to be succeed when you reinforcement of your brand then the customers has satisfied and then the customers need or want that brand. Increase Awareness Increasing the brand awareness is not only one of the most common marketing communication objectives; it is also very typical for any new company. When you entered the market then at first you introduce your company, knowing your branded products or service to the people after that you exit from that place (Jung, 2013). This might incorporated broadcast commercials or print ads that represent the whole outline of your company. The whole objectives are become very well known and also very remarkable. The company has been established to often use a closely related to the goal of building or maintaining increase the mind awareness. Change Attitudes Another common communication objective is to change the company or brand name of any products. Sometimes misinterpretation of the companies product or service is very much increase in the market. Advertising is the process and that is a way to address them directly and describe your product properly. In other hand negative publicity is growing up any companies because those companies are involved in a business scandal or unsetting activities. BP has been invested the millions of dollars for advertising the companys product as well as explain the companys cleanup efforts to the public following. Influence Purchase Intent For communication objective the main key is to motivate the customers for buy the product. This motivation process is normally done through the advertising of the product, which is involves the strength of your superior benefits to the user and it is usually related to competitors. Sports drinks are commercially showing the athletes competing (Mihart, 2012). Stimulate Trial Purchase Two communication objectives are to stimulate trial use and drive repeat purchases which is closely related and separated. For selling the goods free trial or product samples are common techniques. To the persuasion of the customer free trial or product samples are the best techniques to expand the business. For the first time free trials or product samples are common techniques to the persuasion of the customers to try the product. To take away the risk for fulfils the goal and to experience the brand get the customer. Once on the first purchase you get them (Young, 2010). Drive Brand Switching For getting the customers the specific goal is followed who buy the competing products to switch the brand. The pittance of tide detergent is normal than the other leading brands. In competitive market the comparative ads intended to influence the brand switching, tide detergent is pitted against the other leading brand (Narasimhan, 2006). The benefit of this goal is the customers buy the product which means the strategy of the business is established. You must be gain the persuasion of the customers that the product and service is superior. Alternative The alternative method helps in considering the effectiveness of the communication skills that are requisite for the enhancement of the organization. It thereby helps in creating the enhancement of the support which helps in the enhancement of the support activities and thereby the considerations are made. The campaigning helps in the creation of the support activities and thereby the consideration of the approach helps in the enhancement of the approaches in order to create the creative strategy is also enhanced (Perrey, Spillecke and Armstrong, 2011). This thereby helps in gaining the objectives that seems to be requisite for the marketing mix approaches and thereby the appropriate strategy is seemed to be gained with the help of campaigning. The consideration is used for understanding the characteristics that seems to be requisite for the purpose of attracting the consumers. The business strategies help in covering the ideas that are represented in the form of the campaigning for the purpose of attracting the customers. Media Plan Media is playing significant role is modern organization as it has great contribution in the marketing and communication to the business entities. The organizations are mostly dependent on the media for the marketing activities of the organization. The contemporary media is segregated into three different parts, which are print media, electronic media and social media. The print and electronic media are traditional media and used by the organization from the long time(Potter, 2005). Social media is modern phenomena in this matter, with the development of internet technologies the use of internet is increasing and simultaneously growing the use of social media, which are the facilities of the internet and the social media has significant impact on the consumers as it has direct impact on the consumers and it is more personal thus, the consumers are mostly influence by the social media. Therefore, the contemporary organizations provides great efforts to develop effective social media p lan and strategies so that the organization can reach to the people more effectively besides this, as the social media is effective media at the same time it is cost effective also(Scott, 2007). Therefore, the business organizations have to invest minimal amount and get effective responses from the social media publicity of the products and services of the organization. Thus, the company should use the social media more efficiently for better outcome along with the traditional print and electronic media. Measuring IMC Plan Effectiveness The measurement of the IMC plans effectiveness is judged by the effective creation of the tools that are used by the Integrated Marketing Communication. The plan of the communication helps in the creation of the plan for the enhancement of the information and thereby the measurement helps in the creation of the impact. The primary tools depict the advertising, sales and the promotion, interactive and the internet media and the public relation or the publicity. The consideration also helps in the positive impact for the organization in approaching maximum numbers of customers with implementing the above tools by the help of the information technology (Shimp, 2010). It thereby also helps in achievement of the appropriate response level for the hierarchy dimensions. It also helps in creating opportunity for the customers that helps in the creation of structure for the enhancement of the system. Henceforth the appropriate measurements can be achieved by the organization with the usage of the IMC as a tool in for the purpose of marketing its products and services provided. It also helps n mitigating all the necessary issues that seems to be depicted by the help of the direct form of marketing (Smith and Taylor, 2004). Conclusion In order to establish a business organization and to accomplish the goal and objectives of the organization marketing plays a vital role. Moreover, in the cut throat competition market, if an organization wants to survive and carry out continuous growth and development, the organizations have to adopt integrated marketing and communication strategies, which help the company to communicate with its consumes as well as make them aware about the latest products and services of the company. It helps in reducing the cost of marketing thus, it is cost effective and at the same time it is most effective to influence the customers behavior(Scott and Jacka, 2011). It helps the customers to know about the products and services of the company. It boosts the business of the company. The print, electronic and social media can effectively use to improve the integrated marketing and communication plan of an organization that help in the development and growth of the organization. References Potter, W. (2005).Media literacy. Thousand Oaks, CA: Sage. Scott, D. (2007).The new rules of marketing and PR. Hoboken, N.J.: John Wiley Sons. Scott, P. and Jacka, J. (2011).Auditing social media. Hoboken, N.J.: Wiley. Barker, R. (2013). Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio, 39(1), pp.102-121. Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. Eberechukwu, A. and Chukwuma, A. (2016). integrated marketing communication in building customer-based brand equity: a review paper.ijmei. Ferdous, A. (2008). Integrated Internal Marketing Communication (IIMC).The Marketing Review, 8(3), pp.223-235. Finne, . and Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal of Marketing Communications, 15(2-3), pp.179-195. Gurău, C. (2008). Integrated online marketing communication: implementation and management.JCOM, 12(2), pp.169-184. Jung, H. (2013).Future information communication technology and applications. Dordrecht: Springer. Mihart, C. (2012). Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision Making Process.International Journal of Marketing Studies, 4(2). Narasimhan, K. (2006). Measuring Customer Service Effectiveness20061S. Cook. Measuring Customer Service Effectiveness . Gower, 2004. 159 pp., ISBN: 0à ¢Ã¢â€š ¬Ã‚ 566à ¢Ã¢â€š ¬Ã‚ 08538à ¢Ã¢â€š ¬Ã‚ 0 45.00 (hardback).Measuring Business Excellence, 10(2), pp.112-112. Perrey, J., Spillecke, D. and Armstrong, B. (2011).Retail marketing and branding. Chichester, West Sussex, U.K.: Wiley. Shimp, T. (2010).Integrated marketing communications in advertising and promotion. Mason: South-Western/Cengage Learning. Smith, P. and Taylor, J. (2004).Marketing communications. London: Kogan Page. Young, A. (2010).Brand media strategy. New York: Palgrave Macmillan.

Project Management in Construction

Question: Discuss about the Project Management in Construction. Answer: During the first quarter of last year, I have associated myself with the construction project of a residential building in Sydney, Australia. The development of the residential building constitute of design and construction of eight storied building with 32 apartments for providing a green solution for naturally maintaining the temperature of the apartments. Apart from that, the construction project involved reducing the electricity consumption with the implementation of natural lighting sources and electricity-efficient lighting design with natural HVAC system. The stakeholders and shareholders of the project, involved with this particular project were concerned about the effective completion of the building while significantly reducing the temperature naturally. In addition to that, the construction of the building needed to follow the laws and legislation of Australia for providing safety and security of the people residing in the building. For the completion of this residential building, I was provided the responsibilities of maintaining the quality and timely completion of the construction project. During the development of the project, I have come across various barriers that have the potential to negatively impact the progress of the project. The project was aimed to complete within a time limit of 2 years. During the initial phase of the project, the lack of complexities in the designing has taken more time than allocated. For the timely completion of the project, I have done the revised scheduling and work breakdown structure of the project. I have further ensured the remaining events of the construction are completed according to the revised scheduling. I have regularly kept track of the construction. The socio-political risks in the construction project played a significant role in hindering the development of the building. I have found that the development of the valet parking area on the front of the building was restricted to the construction site. I have communicated with the senior stakeholders of the project and provided proper documentation to the legal authorities. After detailed communication session and permission, the land lease for the construction of the residential building along with the parking area was revised. The installation and development of the natural HVAC system within the residential building required the knowledge and skills of the architect, civil engineer and the employees. The initial employee lacks the skills for developing the HVAC system while maintaining the laws and legislation of Australia. I have advised the project manager for replacing the employees with skilled and experienced employee for the safe and effective installation of the HVAC system. The hiring of new employees for proving efficiency in the construction project has increased the budget of the project. I have discussed with the financial department and the project stakeholders while preparing a new budget plan for completing the construction of the residential building within new financial resources. In addition to that, in terms of ensuring the quality of the construction, I have reviewed and verified the planning and design of the residential building with the initial plan of the feasibility study. Therefore, with the continuous monitoring and reviewing, I have effectively managed the barriers involved in the project and at organizational levels. Bibliography Aliverdi, R., Naeni, L.M. and Salehipour, A., 2013. Monitoring project duration and cost in a construction project by applying statistical quality control charts. International Journal of Project Management, 31(3), pp.411-423. Alzahrani, J.I. and Emsley, M.W., 2013. The impact of contractors attributes on construction project success: A post construction evaluation. International Journal of Project Management, 31(2), pp.313-322. Kerzner, H.R., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Walker, A., 2015. Project management in construction. John Wiley Sons.